Types of Marketing Covered
NCEJ reimburses for some of the costs for graphic design and printing. We reimburse for the costs for email marketing campaigns directly attributable to a specific program. Examples of promotional material we have funded recently include: print and digital ads, banners, postcards, brochures, and flyers. We encourage grantees to use NCEJ funds to expand their marketing efforts beyond their own networks and national online advertisers. Find more advertising tips below.
Have examples of marketing materials you've used to bring in participants to your programs? Send them to us! We're looking for social media ads, flyers, postcards and other samples for our showcase below so that others can get ideas for advertising to their communities. We will give attribution to graphic designers.
Our primary purpose is to grow Judaism by attracting more Jews by choice and interfaith families who raise Jewish children.
Marketing Showcase
Advertising inspiration for Jewish programming (slideshow):
1. "Home to Home" program flyer (designed using Canva)
2. Five Senses of Shabbat
3. Just Do You: Introduction to Judaism
4. Family Shabbat Picnic in the Park
5. Sometimes People Call Us Jewgle
6. Miller Introduction to Judaism classes
6. Exploring the World of Judaism classes
"The NCEJ grant enabled us to develop professionally produced brochure cards, program flyers, and business cards that are visually compelling."
Find marketing ideas by type of program:
Adult Programming Introduction to Judaism | Taste of Judaism® | Judaism 101 / Conversion Classes | Introduction to Jewish Traditions
Adult Programming - Marketing Examples
NCEJ funds programs worldwide that are geared towards people who do not identify as Jewish, to engage, educate, and help connect them with Judaism.
Introduction to Judaism
Introduction to Judaism classes postcard (front) - The Rocky Mountain Rabbinical Council, Denver
Community Classes at Keneseth Israel - Exploring the World of Judaism brochure (NCEJ Credit)
Introduction to Judaism classes postcard (back) - The Rocky Mountain Rabbinical Council, Denver
Introduction to Judaism Online Taught in American Sign Language (ASL) - Union for Reform Judaism
Reform Judaism - Introduction to Judaism Flyer (NCEJ Credit)
Miller Introduction to Judaism classes flyer. American Jewish University, So-Cal.
A Taste of Judaism®
Ad for A Taste of Judaism® class offered by Union of Reform Judaism (NCEJ Credit)
A Taste of Judaism® participant “schlep” tote bag offered by Congregation Keneseth Israel, Allentown, PA
Lawn sign for A Taste of Judaism® class offered by Congregation Keneseth Israel, Allentown, PA
Taste of Judaism® flyer - Ner Tamid, Las Vegas
"Our Taste of Judaism® classes are a great way to introduce inactive and non-Jews to Judaism in a friendly, non-proselytizing atmosphere."
Taste of Judaism® flyer - Ner Tamid, Las Vegas
Judaism 101 / Conversion Classes
"Your support of our holy work is much appreciated. Together we are partners in building a Jewish community based on openness and welcoming of the stranger."
Pathways to Judaism brochure card (front) - The Jewish Discovery Institute, Newton, MA
Pathways to Judaism brochure card (back) - The Jewish Discovery Institute, Newton, MA
Judaism for Conversion Candidates flyer - Rabbinical Association of Greater Kansas City (NCEJ Credit)
Artwork advertising Sha’ar Zahav’s Adult Education
“Delving Into Judaism” poster - Finchley Progressive Synagogue, London (designed using Canva).
Exploring the Jewish Experience Course - newsletter feature, Shabbat with Friends New Mexico
Exploring the Jewish Experience Course - newsletter feature, Shabbat with Friends New Mexico (NCEJ Credit)
Exploring the Jewish Experience Course - newsletter feature, Shabbat with Friends New Mexico
Judaism 101, Banner Ad - Sha’ar Zahav, San Francisco
Journey to Judaism, Banner Ad - Sha’ar Zahav, San Francisco
Judaism 101, Facebook Ad - Sha’ar Zahav, San Francisco
Introduction to Jewish Traditions
Finding Your Place in B’nai Mitzvah flyer - Jewish Federation of Greater Indianapolis (NCEJ Credit)
Taste of Hebrew flyer - The Jewish Federation of Greater Indianapolis (NCEJ Credit)
“Our Year of Firsts" program, email campaign - 18Doors
Intermarriage: Challenges & Possibilities flyer: Route 613 (NCEJ Credit)
Jewish Holidays 101 newspaper ad - Temple Beth El of Huntington
"Thanks to the NCEJ’s funding of program promotion we have been able to reach more interfaith families in the local community!"
Jew It Yourself - The Jewish Learning Lab & PJ Library
“Our Year of Firsts" program, email campaign - 18Doors
Jewish Crash Course Instagram post - Jewish & of Miles Nadal Jewish Community Centre Toronto
Family Programming - Marketing Examples
These programs were geared to interfaith families, newly converted individuals, and others interested in exploring Judaism.
Holiday-Related Programming
Shabbat in the Park flyer - Congregation Beth Israel Vancouver: BI Neighbourhoods (NCEJ Credit)
Havdallah in the Park flyer - Congregation Beth Israel Vancouver: BI Neighbourhoods (NCEJ Credit)
Chanukah Take Home Kit, Facebook post - Jewish Enrichment Center, Chicago
Rosh Hashanah Take Home Kit, print ad - Jewish Enrichment Center, Chicago
5 Senses of Judaism ad - Temple of Aaron, St Paul, MN
"Home to Home - Celebrations of Jewish Life" program flyer (designed using Canva). Jewish Community Center of Greater Pittsburgh (NCEJ Credit)
"NCEJ's support will enable a greater number of people to explore Jewish holidays and values and feel connected to the larger Jewish community."
Shabbat in a Digital Box - Jewish Federation of Cleveland (jHUB)
Rosh Hashanah flyer - Jewish & of Miles Nadal Jewish Community Centre Toronto
"Home to Home" program - Jewish Community Center of Greater Pittsburgh (NCEJ Credit)
"I do think the program is an engaging introduction to bringing Judaism into your home and seeing how Judaism can help you connect more deeply with your child... We believe that if we offer families authentic and beautifully crafted materials, families will treat those materials with the care and love with which we've offered them. It's a principle we've seen in the classroom that we're now bringing to our online learning."
"Thanks to NCEJ enabling us to try new and different marketing, we've had a lot of continued interest and just opened this next session last week (and already received our first registrant)!"
Have Questions? Looking for Ways to Reach More People?
Tips for Advertising Your Outreach Programs - find more ideas and suggestions for all types of ads.
Are you thinking of offering a program that will connect new people to Judaism and your organization? We can put you in touch with grantees who can give you ideas for effective programs that you can try in your community.
Are you looking for ways to reach more people? We can help. Please reach out to us at 301-802-4254, or contact Ellen Gerecht, Executive Director.