“Jewish Makerspace” – Temple B’nai Torah, Bellevue, WA

Jewish Makerspace is a hands-on opportunity for families to learn about and begin to experience Jewish holidays. It will be open once a month from 10 am- 3 pm, focusing on one holiday each time. The goal of each gathering is for individuals to learn how to celebrate an upcoming Jewish holiday and also walk away with handmade ritual items. The program is geared towards learners of all backgrounds.

Marketing: The program will be promoted on an online/print Seattle magazine for families, and on Instagram and Facebook. In addition, flyers will be distributed locally and postcards will be sent out to the synagogue’s full mailing list.

For more information contact Rabbi Molly Weisel.

“Jewish Trails” – Congregation Shma Koleinu, Bellaire, TX

Congregation Shma Koleinu in Houston will be offering “Jewish Trails,” a monthly program starting in Fall 2023, designed to empower interfaith/intercultural/low-non-practicing parents to raise Jewish children.

Sara Chen, program coordinator, says “It is geared towards families that feel on the outside of Judaism but don’t know how to begin to teach/celebrate the Jewish life cycle with their young children.”

Each session will have an art project done by parents and children together. Here are some examples:

• “Shabbat Shiners” and Shabbat to go kit – Shabbat candleholders made with little flashlights
• Blessing Trail Markers
• DIY Hanukkiah at a local ceramic studio.

Marketing: The program will be marketed on social media, YouTube, and flyers/mailings to local schools/preschools.
Program Materials: The NCEJ grant will help CSK provide arts and crafts supplies and for special programs such as a bookbinding class.

For more information contact Sahel Chen, Program Coordinator.

Ideas and Inspiration for the Holidays

Here are some examples of programs we have funded in the past:

Rosh Hoshanah

“Apple Jews” – Hillel Minsk

During the program the organizers introduced the participants to the history and traditions of Rosh Hoshanah. Attendees also learned about other events offered by Hillel Minsk.

“During the year you can learn Jewish traditions, culture, and history, and at the same time fall in love, find friends, go on a trip —whatever you can imagine.”
– Alena Kuliounich, Director

Tu b’Sh’vat

Tu b’Shvat Terrariums – The JCC of Greater Pittsburgh

The Tu b’Shvat Celebration reminded families of their connection to the earth and in particular to the land of Israel. The terrariums reminded participants of the importance of our natural resources and of the Jewish people’s connection to Eretz Yisrael.

“Much like Jewish tradition teaches that we should plant trees not for ourselves, but for the generations to come, Tu b’Shvat Terrariums will plant the seeds of Judaism for the next generation.”
– Rabbi Ron Symon

Purim

Purim Celebration – Israel Movement for Reform and Progressive Judaism

The program included a Megillah reading, festive feast, costume competition, and a Mishloach Manot (Purim basket) parcel delivery. The registered participants were Russian-speaking interfaith individuals.

Passover

Online Passover Activities – Joint Distribution Committee, Latvia

Activities included a culinary class on making desserts from matzah, a model family seder, a session of Pesach songs, a Pesach “board game” for younger children, and an online Zoom quest called “Escaping Egypt” for young adults.

Top photo courtesy of Hillel Minsk.

The post NCEJ Gives Grants for Holiday Programming to Engage Interfaith Families with Judaism appeared first on National Center to Encourage Judaism.

NCEJ grantees are exploring creative ways to publicize their conversion programs. Highlights from some of the programs we have recently funded are featured below. Read advice and lessons from the program coordinators for helpful tips if you are trying to reach potential conversion candidates.

Innovative Outreach – Using Public Radio

“Welcome to Judaism” – Jewish Community Alliance of Southern Maine

Jewish Community Alliance of Southern Maine (JCA) offered an introductory course in Spring 2023 called Welcome to Judaism. It was an overview of Jewish life, culture, holidays, foodways, and history. JCA used a variety of curriculum resources to supplement the textbook (Arthur Green’s “Judaism’s Ten Best Ideas”). Additionally, particular attention was paid to the interests, questions, and concerns of attendees, which included learning about Jewish life in Portland and in Maine, interest in mysticism/Kabbalah, and navigating interfaith family issues.

The course began and ended with sessions at the JCA, with intermediate sessions held out in the community and at local synagogues in order to familiarize participants with all of the local Jewish institutions.

“I really enjoyed that we spent time going to different synagogues and talking with people from outside the course. That helped make those spaces feel a lot more open and it was wonderful to get to ask questions of a range of different rabbis.”
– student participant

Marketing: The program was marketed via social media, the JCA website and newsletter, local synagogue newsletters, and the local public radio station, MPBN.

For more information contact Molly Curren Rowles, Executive Director.

Innovative Outreach – Serving Small Communities Without Clergy

“Seeking Judaism” – Institute of Southern Jewish Life, Jackson, MS

The Goldring/Woldenberg Institute of Southern Jewish Life (ISJL) is dedicated to serving even the smallest Jewish communities in the South, and welcoming individuals into Jewish life and culture. ISJL employs a staff rabbi who spends much of her time on the road, visiting places too small to have their own local Jewish clergy. NCEJ gave a grant in 2022 to help ISJL expand outreach to potential conversion students.

In 2022 there were 8 completed conversions, significantly more than in prior years. One participant, featured in the photos below, explained she reached out to Rabbi Caroline Sim from ISJL, who guided her through the conversion process.

“One of the most important aspects of our outreach is the ongoing nature of it, how deeply we connect with our interfaith and conversion partners to continue Jewish journeys with them.”
– Beth Kander-Dauphin

For more information contact Beth Kander-Dauphin, Chief Strategy Officer.

Innovative Outreach – Advertise on Streaming Platforms

“Living Judaism” – Sutton Place Synagogue, New York City

Sutton Place Synagogue, located on Manhattan’s Upper East Side, recently established the Block Center for Jewish Exploration and Education. The Block Center’s 23-session Living Judaism course will start in Fall 2023 and use American Jewish University’s Miller Intro to Judaism curriculum.

Marketing: The congregation plans to publicize the course across all of its existing channels. In addition, the course will be advertised on social media, Hulu, and other digital platforms.

“We aim to grow our Jewish and congregational community and give participants the tools to feel at home as Jews wherever they find themselves.”
– Abby Johnson

For more information contact Abby Johnson, Director of Membership and Development.

Have an idea for a program but not sure if it’s something we will fund?

We welcome inquiries about our grants process. Reach out to us at 301-802-4254, or contact Ellen Gerecht, Executive Director.

Please tell your colleagues about NCEJ and let them know we accept applications throughout the year.

Top photo courtesy of Jewish Community Alliance of Southern Maine. Participants of their “Welcome to Judaism” class.

The post Grantee Spotlight: NCEJ Supports Conversion Programs Worldwide appeared first on National Center to Encourage Judaism.

Considering sponsoring an Intro or conversion class in 2023? If you charge less than $18 per person per session you could receive additional funding from NCEJ!

NCEJ offers grants to synagogues, JCCs, and other Jewish nonprofits that provide programming that welcomes new people to Judaism. We give grants for marketing, program materials, and other expenses that help individuals and families establish a Jewish identity and create a Jewish home.

We want to encourage groups to offer Intro and conversion classes at a lower cost than they might otherwise, to widen the audience and reduce potential barriers to participation. Apply by January 31 and if the per-person charge for each session is under $18, your organization could be eligible for a bonus of up to 18% (up to a maximum of $1,000). For example, you could offer a 10-session course for $175, or a 6-session course for $100. For examples of recently funded projects, see our “Introduction to Jewish Traditions” profile page.

What We Fund

We fund a mix of advertising methods, to help grantees reach more people and increase attendance. Examples of promotional materials we have funded recently include:

We cover a variety of program materials, including:

NCEJ has funded translations in Spanish, French, and Portuguese for Intro to Judaism and conversion classes, and given grants for programs located in over a dozen countries.

We also reimburse for security and some staff and technology costs.

Recently Funded Judaism 101 And Conversion Programs

Community Wide Course: Judaism for Conversion Candidates – Rabbinical Association of Greater Kansas City

RAKC’s year-long 36-week course is taught on a rotating basis by rabbis from the Reform, Conservative and Orthodox movements and is intended to acquaint those considering conversion to Judaism with what it means to live Jewishly. The course cost is $250 (including textbooks).

This program provides a comprehensive forum to engage, educate and connect potential Jews-by-choice to Judaism, and guides them in learning how to create a Jewish home. Students gain insight on a wide range of topics, presented from the perspective of all three major denominations.

Judaism for Conversion Candidates – Simply KC magazine ad

“By combining community resources students gain a much stronger and richer experience as they explore their spiritual journey.” – Annette Fish, Administrator/Program Director

Each class includes a 30-minute Hebrew component. Hands on extra-curricular activities enhance Jewish learning as students take part in a Shabbat worship service, Chanukah celebration, and Passover Seder, and are provided with ritual kits that help them observe and celebrate Jewish holidays.

Marketing: The class is promoted through print and digital advertising, including 2 local monthly Kansas City magazines, Google ads, the RAKC website, and social media. The magazines created the ad featured here for the consortium.

For details contact Annette Fish, Administrator.

“Seeking Judaism” – Institute of Southern Jewish Life, Jackson, MS

The Goldring/Woldenberg Institute of Southern Jewish Life (ISJL) is dedicated to serving even the smallest Jewish communities in the South. ISJL employs a staff rabbi who visits places too small to have their own local Jewish clergy. NCEJ gave a grant earlier this year to help ISJL expand outreach to potential conversion students.

The rabbi now has 8 conversion students, with more requests continuing to come in. This represents an increase of 300% over the past three years. (In prior years there were only l-2 active conversion students per year). This number does not include program participants, inquiries, or referrals to other programs such as the Union of Reform Judaism’s Introductory Judaism class.

Marketing: The marketing team used Canva Pro to enhance its promotional efforts. Marketing included Instagram and Facebook posts introducing the rabbi and mentioning conversion opportunities.

“The exponential increase in conversion requests truly seems to correlate with our increased marketing efforts as supported by this grant.” – Beth Kander-Dauphin, Chief Strategy Officer

For more information contact Beth Kander-Dauphin.

To see examples of effective marketing techniques from our grantees see our Marketing Gallery.

Conversion Class – Temple B’nai Israel, Monroe, LA

Temple B’nai Israel offers a 10-month conversion class every year, followed by a formal conversion to Judaism led by the congregation’s part-time rabbi, Rabbi Judy Ginsburgh. The class met 1-2 times a month in 2021-2022, mostly on Zoom. In addition to books the students also received 4 holiday ritual kits to make it easier for them to celebrate holidays at home. The program cost $600.

“As a Rabbi, I loved how excited these students get about learning and how they are sharing this learning and Jewish rituals with their families. I also like how all of them have already become active members of our Synagogue.” – Rabbi Ginsburgh

Marketing: The class was promoted using local bulletins, flyers and social media.

Temple B’nai Israel used the NCEJ grant to provide some basic ritual items to their students, partly pay for the cost of the books and materials, and help pay for security for in-person events.

For more information contact Rabbi Judy Ginsburgh.

Exploring Judaism Class – Mishkan Chicago

Mishkan Chicago has seen substantial growth in its “Exploring Judaism” class in the last few years. There will be 49 participants in the 2022-2023 class. The class is geared towards people who didn’t grow up practicing or identifying with Judaism—whether they are studying to convert or looking to bring Judaism into their multi-faith home.

There were 2 cohorts of the class: in-person and online. The virtual class enabled people who did not live in Chicago, or have a disability, or for whom it is more convenient to meet and learn online to participate in the program.

“It is a complete joy to be able to offer this program and bring so many people into the Jewish community.” – Rachel Cort, Executive Director

Marketing: Mishkan Chicago promoted the class via an email newsletter, social media channels, and word of mouth.

Follow-up Plans: Mishkan Chicago would like to establish a more robust alumni network so that prior students could serve as a resource for current students.

For more information contact Rachel Cort.

Miller Introduction to Judaism – Temple Beth Israel of Highland Park and Eagle Rock, Los Angeles

Temple Beth Israel (TBI) is offering the Miller 18 week “On One Foot” Introduction to Judaism class for $350 in 2023. The class will be available in both English and Spanish, geared primarily to residents of East Los Angeles who are interested in learning more about the basics of Judaism.

“Our primary goal is to welcome new people into Judaism, whether they be interested individuals, families, or non-Jewish spouses seeking to draw closer to their spouse’s tradition.” – Rabbi Daniel Chorny

Marketing: The congregation plans on conducting an extensive multi-channel marketing campaign, including the local Jewish press, Google/Facebook/Instagram, YouTube, and flyers.

For more information contact Rabbi Educator Daniel Chorny.

The Open Door: Stepping into Jewish Life / Intro to Judaism – Temple Israel of Boston

The Open Door Program at Temple Israel (TI), a large Reform congregation in downtown Boston, is an entry point for those who are looking to explore, rediscover, or connect with Judaism and synagogue life.

“Journeys to Judaism are vast and varied. Who you are and how you locate yourself in the Jewish story is a journey that all who are drawn to Judaism take, including those born into its heritage, those who choose it as their inheritance, and those whose legacy is love and who cherish the people in their lives who are Jewish.” – Rabbi Andrew Oberstein

Each semester TI offers holiday kits and a Shabbat dinner experience to Introduction to Judaism students. One of the goals of the Shabbat dinner is to help build community and foster new relationships among the cohort. Once the Intro to Judaism students receive the kits, one of TI’s rabbis leads an online discussion and talks about celebrating holidays at home.

For more information contact Shoshanna Goldberg, Director of Membership and Development.

Conversion Program – Congregação Israelita Paulista, Brazil

The main objective of the 1-year conversion program was to introduce the basic concepts of Judaism so that students could “follow their life within the community.” A pluralistic view of Judaism was emphasized. Teachers were from both the Reform and Conservative denominations.

“Judaism belongs to us because we study, live, practice, and feel it.” – Congregação Israelita Paulista

Marketing: The congregation used the NCEJ grant to increase marketing, and as a result attracted more participants to the program. The program was publicized on the synagogue’s website and on social media, and some printed materials were also produced.

For more information contact Beatriz Muller, Director of Membership and Development.

Promoting Judaism

An NFL football game this fall featured an ad from the Institute for Jewish Spirituality highlighting the benefits of Judaism. Read more here: “Going on offense: Why we ran an ad for Judaism during an NFL game” By Rabbi Josh Feigelson, EJ Philanthropy November 16, 2022.

Here are just a few of our recent grants:

Have an idea for a program but not sure if it’s something we will fund?

We welcome inquiries about our grants process. Reach out to us at 301-802-4254, or contact Ellen Gerecht, Executive Director.

Please tell your colleagues about NCEJ and let them know we accept applications throughout the year.

Top photo courtesy of Mishkan Chicago. Participants of their “Exploring Judaism” class.

The post NCEJ is Offering a Bonus for Groups Offering Intro & Conversion Classes – Apply Now! appeared first on National Center to Encourage Judaism.

Many grantees use Facebook, Instagram, and Google ads to attract participants. Some have also found it effective to advertise in local media (both print and online) and hyperlocal media (such as online blogs). In addition, grantees have used postcards, lawn signs, and banners to publicize their programs.

We fund programs that have never been offered before…as well as programs that have been offered many times in the past–as long as our eligibility guidelines are met. Visit our Grant Process page for more details.

Taste of Judaism® – Congregation Keneseth Israel, Allentown PA

Keneseth Israel’s most recent Taste® class was in-person. NCEJ funds were used primarily for advertising. Staff provided their teaching expertise gratis. Some grant funds were also used to pay security costs.

Thirty-three students registered for this year’s course. In 2018 and 2019 almost 60 people took the 3-session class. For the synagogue the course serves as an entry-point for further engagement and hopefully membership into the KI community. The synagogue plans on offering Introduction to Judaism in spring 2022.

Marketing: Martina Obenski, Taste® coordinator, reports that the overwhelming majority of participants cited the advertisements in local papers as their primary source of information about the class.

“We would not be able to fund the advertising for the local media outlets without the assistance of the grant monies.”
– Martina Obenski, Taste® Coordinator

Information on the KI website accounted for the remaining registrants. Some also mentioned the lawn signs on the synagogue’s property.

Jewish Essentials Class – The Jewish Federation of Raleigh-Cary (Fall 2021)

Jewish Essentials activity take-home kit (funded in part by NCEJ)

For the first time since Covid began, the Raleigh-Cary Federation offered its Jewish Essentials class in-person last fall. The class is taught by area rabbis, and offers an overview of Jewish holidays and life-cycle events for people interested in conversion, interfaith couples, and Jews wishing to refresh their childhood religious education.

Fifteen students registered for the class. Each participant received an “Intro to Judaism” kit that included the supplemental reading “Living Judaism” by Wayne Dosick.

Advertising: The NCEJ grant enabled the Federation to increase marketing and bring in more people. They increased the budget for Facebook advertising, and also advertised in other places.

Jewish Ritual Kits: Jorie Slodki, Grants and Content Manager, commented that the kits the students received made them feel more connected to the Jewish community. The kits contained candlesticks/candles, grape juice, challah covers, gelt, and dreidels.

Student Suggestions

“This class was a confirmation that conversion to Judaism is indeed the right path for me. My next step will be contacting a rabbi for further study.”
– participant

• Students would like a virtual option to always be available so that the class could be accessible for people with health concerns.
• They also said that they would like class materials to be available in languages other than English for students who need it.

For more details contact Jorie Slodki, Grants Manager.

Pop-Up Judaism – Kehillah Richmond (Jewish Holidays 2022)

Kehillah Richmond – Jewish Learning Cafe

Kehillah Richmond provides an entry point for Judaism for many people who would like to engage Jewishly but are not sure if the institutional Jewish community is right for them. The program is geared to people who do not identify as Jewish as well as interfaith families. For 2022 Kehillah plans on having pop-ups for the major holidays at an event space in a Richmond neighborhood and at other locations.

“I love being part of a community so welcoming to newcomers.”
– past participant/conversion student

Marketing: At each pop-up Kehillah will be promoting upcoming events. Marketing materials will include booklets, flyers, posters, and postcards. Print materials will also be available at public spaces and community events.

Program Materials: Kehillah will have give-aways at each event, such as inexpensive Judaica related to a specific holiday. In addition, there will be small desserts related to the holiday, such as hamentashen for Purim.

Conversion and Interfaith Programming for Interfaith Families – Israel Movement for Reform and Progressive Judaism

Israel Reform (IMPJ) has received several grants for holiday programs geared towards families from Russian speaking backgrounds. The newest grant is for year-long programming, and includes experiential learning, classes, and other outreach events to educate, engage and connect interfaith families and non-Jews with Judaism.

Marketing: IMPJ uses a variety of marketing methods to increase attendance for both virtual and in-person programs. These include social media (both organic and promoted), interviews on traditional media (Russian-Israeli TV and radio channels), articles posted on digital community platforms such as forums and blogs that have high readership, banners and flyers, and word of mouth/phone calls to invite local community members.

Program Materials: IMPJ plans on using the NCEJ grant to develop Jewish celebration kits that will include small food items for holiday customs, ritual items, games, and activities, and holiday blessings. A graphic designer will create downloadable mini-kits. The grant will also be used to purchase books and other printed materials that students can use in conversion classes. There will also be musical accompaniment for family-friendly prayer services.

See How Grantees Have Successfully Promoted Their Programs:

Our Marketing Gallery is chock-full of examples, ranging from Facebook and Instagram ads to print flyers, postcards, and brochures. NCEJ reimburses for some of the costs for graphic design and printing, and for email marketing campaigns directly attributable to a specific program. We encourage grantees to use NCEJ funds to expand their marketing efforts beyond their own networks and national online advertisers.

Recent Grants

United States:

• American Jewish University – Miller Introduction to Judaism program
• Institute of Southern Jewish Life – Conversion programming
• Jewish Federation of Central New York – Acquiring a linguistic link to Judaism
• Temple Beth Shalom, Hudson, OH – Judaism 101
• Congregation Har Hashem, Boulder, CO – Judaism 2.0

International:

• Israel Movement for Reform and Progressive Judaism – interfaith and conversion program for Russian-speaking families
• Hillel Poland
• Hillel Russia

Looking for ideas that you can use in your community?

Check Out Our New Programming Page:
“Introduction to Jewish Traditions”

It’s packed full of programming ideas and helpful hints to help you run a successful program. Learn about short overview sessions, full-fledged Intro programs, and programs to help individuals build a Jewish home. See our “Introduction to Jewish Traditions” page.

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At the same time, take a look at our Interfaith and Intercultural Engagement page, which illustrates ways our grantees have helped interfaith and intercultural individuals and families connect to Judaism.

Have a question about what we might fund? Drop us a note

We encourage inquiries from synagogues, JCCs, Federations, and other Jewish organizations located in the US and many other countries. Reach out to us or email Ellen Gerecht, Executive Director.

To apply, go to our Grants Process page. Applications are accepted anytime. We are flexible on format – we fund online, hybrid, and in-person – or a combination! Plus, you can change the format after your grant has been awarded — we understand that circumstances change. Have a question as you go through the application? Don’t hesitate to contact us.  Applicants are generally notified within 45 days.

To be notified of the latest grant updates sign up for our grant news.

The post Grantees Use NCEJ Marketing Funds to Increase Attendance appeared first on National Center to Encourage Judaism.

Taste of Judaism® ad – funded in part by NCEJ.

Congregation Ner Tamid sponsors Taste of Judaism® every spring

In 2020 and 2021 the course was offered via Zoom.

Advertising: Ner Tamid advertises in local newspapers and via social media. Many people also sign up by word of mouth.

One participant from last year’s class commented:

“After taking this course I feel like I am one step closer to my goal of conversion to Judaism… but nothing compares to being in a learning environment with other students. I learn from others’ questions.”

For more information contact Heather Seltzer, Program Coordinator.

Temple Emanu-el Tucson Advertises Taste® Extensively

Temple Emanu-el Tucson (TE) held 2 sets of 3 2-hour classes via Zoom in 2020-2021. Each class normally includes literal tastes of Judaism, but in 2020-2021 due to Covid participants received recipes instead of food.

Advertising: The Union for Reform Judaism provided the social media advertising. TE advertised via synagogue emails, local papers (both print and online), and also on public radio.

What Worked Well – Tips and Advice:

Marketing and Teacher Styles

• The class was promoted using a mix of different marketing methods to reach a diverse audience.
• Students liked having multiple teachers since teaching styles varied.

Virtual Programming Compared to In-Person

The coordinator, Abby Limmer, commented that in-person offers a number of advantages:

• Students have the opportunity to taste traditional Jewish foods, which helps create class cohesion.
• She also noted that when she called students from her cell phone some wouldn’t answer because it was an unfamiliar number, whereas they would have answered if she called from a phone at the synagogue.

Format of Future Programming: Some Classes Remote, Some In-Person

Temple Emanu-el plans on offering 2 sets of classes remotely, and 2 sets in person. If Covid guidelines permit, TE will include literal tastes of Jewish food at the in-person classes. In the past, volunteers provided the desserts and the congregation purchased the rest (such as latkes and applesauce), which reduced costs.

For more information contact Abby Limmer, Taste of Judaism® coordinator.

Congregation Keneseth Israel, PA offers A Taste of Judaism® class every year

Martina Obenski, program coordinator, notes that Taste® is often a stepping stone into further exploration of Judaism. The congregation has found that 62% of participants register for their 6-week Introduction to Judaism class.

The NCEJ grant has enabled KI to market to a wider audience. In 2018-19 almost 60 individuals from various faith backgrounds were introduced to the core concepts of Judaism.

“As a result of these offerings KI has added 3 individuals to our membership roles. While this was not our primary purpose for marketing these classes, it is certainly a positive side effect.”
– Martina Obenski

For more information contact Martina Obenski, Outreach Coordinator.

Ideas Gleaned From Our Grantees

Richmond Kehilla’s “Interested in Judaism” online class featured a multimedia approach

Kehillah Richmond: “Being Jewish” banner (funded in part by NCEJ)

Rabbi Patrick’s “Interested in Judaism” program provided an introduction to Judaism education through materials available on their website, as well as weekly virtual classes. These classes combined people interested in becoming Jewish, as well as those wishing to learn more outside of conversion.

Students had the option to learn on their own using a variety of media (video, audio, etc), rather than relying solely on workbooks or other printed materials. Each week participants reviewed the “Being Jewish” learning materials available on the kehillah’s website, followed by an online group discussion.

“The NCEJ grant empowers a small congregation to do big things.”
– Rabbi Patrick Beaulier

Thanks to NCEJ, Richmond Kehillah has:

Brought eight new people into the Jewish peoplehood the last 2 years
Will be bringing in another 7 new Jews by the end of secular year 2021

For details contact Rabbi Patrick.

Temple Beth Shalom, Hudson OH plans follow-up to first Judaism 101 course

Temple Beth Shalom, located on the fringes of the metropolitan areas of both Akron and Cleveland, has about 100 family units. Rabbi Michael Ross has taught the course at previous congregations but this is the first time it has been offered at Beth Shalom.

“The grant enabled us to have a strong marketing budget which is essential to this program.”
– Rabbi Michael Ross

What Worked:

Hiring a Zoom stage manager was hugely helpful in coordinating the moving pieces each week, and coordinating communication among the group.
The in-person outdoor dinner and service at the end helped connect participants to each other and the congregation.

Rabbi Ross plans on offering a 3-session “Art of Prayer”. He also intends to add some contemporary topics the next time he teaches Judaism 101.

Compliments to Congregation Sha’ar Zahav San Francisco for hosting Judaism 101 and a Journey to Judaism discussion group year after year

Sha’ar Zahav, San Francisco – Judaism 101, Banner Ad (funded in part by NCEJ)

Sha’ar Zahav has been an NCEJ grantee for many years. Judaism 101 is a ten-session Introduction to Judaism course for people who are new or returning to Judaism and looking for a starting point to dive into Jewish learning or practice. In 2020 all sessions were via Zoom. The class covers everything from Torah to Israel, spirituality to ethics, through a queer-positive, progressive, inclusive Jewish lens with plenty of room for questions.

The Journey to Judaism discussion group is designed to engage individuals in meaningful discussions that furthers their Jewish education, and fosters the connection to other individuals in the community. The group creates a comfortable environment for exploration.

As part of the discussion group new Jews by choice tell their stories. The groups are facilitated by trained volunteer members of the congregation. The group is closed after the second session for greater confidentiality. Many individuals who convert at the synagogue have participated in the discussion group.

For details contact Congregation Sha’ar Zahav, San Francisco.

Check Out Our New Programming Page:
“Introduction to Jewish Traditions”

It’s packed full of programming ideas and helpful hints to help you run a successful program. Learn about short overview sessions, full-fledged Intro programs, and programs to help individuals build a Jewish home. See the page

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Grant Updates

Here are just some of the grants we’ve approved recently:

Synagogues

• Temple Emanu-el, AZ – Taste of Judaism®
• Sha’ar Zahav, CA – Judaism 101
• Greater Hartford Board of Rabbis, CT- Introduction to Judaism class
• Kol Emeth, IL – Succot program
• Rabbinical Association of Greater Kansas City – Judaism for Conversion Candidates
• Temple Israel, MA – Open Door program
• Keneseth Israel, PA – Taste of Judaism®

JCCs and Federations

• Memphis JCC – family program

National

• Union for Reform Judaism – renewal of umbrella grant for Taste® and Intro programs

International

• Schechter Institute Midreshet Yerushalyim, Ukraine – Conversion Program

Have an idea but not sure it meets our guidelines? Give us a call

That’s exactly what one of our grantees from a Midwest synagogue did and we just gave her 2 grants! Reach out to us at 301-802-4254, or contact Ellen Gerecht, Executive Director.

To apply, go to our Grants Process page. Applications are accepted anytime.

Articles of Interest

• Intermarriage increasingly leads to Jewish children, Pew study shows – by Louis Keene, May 2021. The Forward
• 10 key findings about Jewish Americans – by Becka A. Alper and Alan Cooperman, May 2021. Pew Research Center
• There are more American Jews – and they’re staying Jewish – by Leonard Saxe, Ph.D – May 2021. The Times of Israel
• The New Jews by Liel Leibovitz, May 2021. Tablet.
• Surprising Trends Driving Conversion to Judaism – by Mark Oppenheimer, May 2021. Tablet
• Converting to Judaism and Telling My Catholic Family – by Joe Grasso. 18Doors
• Expanding not diluting: Embracing Jewish+ families, by Alison Weikel & Rachel Weinstein White, August 2021. eJewishPhilanthropy

Please share this grant-giving notice with your colleagues, or pass their names on to us. We accept applications throughout the year.

The post NCEJ Helps Congregations Connect New People to Judaism appeared first on National Center to Encourage Judaism.

NCEJ is giving grants for programs that welcome new people to Judaism – Intro and interfaith; online, in-person, or a combination, single sessions or multiple months.

Looking for ideas or not sure what we’ll fund?  Check out NCEJ’s website to see what programs we’ve funded in the past, or give us a call. We’ll be happy to talk with you.

The process is easy – for details and an application visit our Grant Process page. There are no deadlines, and turn-around time is generally within 45 days. Apply now and you’ll know by the end of July whether you received a grant, so you can start putting programs in place for next year.

Marketing graphic funded by NCEJ for Sha’ar Zahav, San Francisco – Journey to Judaism Program

Are you a small or medium-size synagogue?

Are you a small or medium-size synagogue thinking of offering an outreach program that will connect new people to Judaism and your synagogue? We can put you in touch with grantees who can give you ideas for effective programs that you can try in your community.

Have an idea but not sure it meets our guidelines? Please reach out to us at 301-802-4254, or contact Ellen Gerecht, Executive Director.

Please share this grant-giving notice with your colleagues, or pass their names on to us. We accept applications throughout the year.

Have a happy and healthy Summer!

Top photo courtesy of Israel Movement for Reform and Progressive Judaism, Converting with the Family: Purim Spiel – made by the families of the program!

The post Funding Available Now For Fall Programs That Help Welcome Newcomers to Judaism appeared first on National Center to Encourage Judaism.

In light of recent events, NCEJ is now giving grants for online programming geared to interfaith families, people beginning their Jewish journey, and those who may be interested in converting to Judaism or becoming part of the Jewish community. Programs must have an educational component. For details about NCEJ’s eligibility guidelines visit our website. If you have questions about what might be reimbursed contact Ellen Gerecht, Executive Director, or call 301-802-4254.

Pivoting to Online Programming: Examples from Around the World

Israel Reform: Passover 101 Workshop Held Entirely Online

Israel Reform received a grant for a 3-session Passover program for interfaith families from the former Soviet Union. They learned about the traditions and practices of Pesach, how to prepare for the holiday, and how to lead a Seder. This year for the first time the model Seder was held virtually instead of in person. The program was promoted via social media, other digital media platforms, and phone calls to the target audience in the local area.

The first session covered the history and background of Passover and included “handouts” of materials in Russian. The second session covered the rituals of the Seder, including how to read the haggadah and which foods to prepare. Participants could download a Reform haggadah and a DIY kit of materials for making a Seder plate and other items. The last session was a model Seder, held on the first night of Passover. Families could put into practice what they had learned and children who wanted could ask the Four Questions.

Contact Tamar Roig, Partnership Development, IMPJ, for more information.

Hillel Case (Ukraine, Belarus, Moldova, Georgia, Azerbaijan and Uzbekistan) “Let My People Know” Passover Program

Hillel CASE (Central Asia and Southeastern Europe) recently received a grant for a new multi-session program about Passover to take place in 5 cities throughout the Ukraine. The organizers expect approximately 500 students to participate. The goal is to teach them about Judaism through the lens of the Passover story. The program was promoted through social media, their website, and other channels.

The first class (held online) covered the philosophy of Passover and how to hold a Seder at home. Valeria Kholodova, director of Hillel Case, says:

“Thank you so much for the opportunity to hold Passover Seder for hundreds of Jewish students at this difficult time. Right now, when I write you a letter, the students of Hillel are participants in the Passover TedX and thanks to this knowledge they will be able to hold the seders at home. And bring the Passover holiday to thousands of Jews.”

– Valeria Kholodova, Program director, International Jewish Student Organization HILLEL Case in Ukraine, Belarus, Moldova, Georgia, Azerbaijan and Uzbekistan

Hillel at Virginia Tech “Judaism 101″ Finishes Online

The Hokie Hillel’s 5-session course ran from early January through mid-March. It was advertised through table-top cards and posters in local restaurants, coffee shops and markets, as well as through Facebook, Instagram and email blasts. Word of mouth was most effective, however.

The organizers quickly switched the last class to an online format when circumstances changed. One participant, who is in the process of converting to Judaism, said about the course:

“Judaism 101 was a great place to gather with other students and community members to learn, share, and ask questions about Judaism. It was nice to do that in a place where I wasn’t the only one who felt like they didn’t know anything.”

Sue Kurtz, the executive director of Virginia Tech’s Hillel, looks forward to doing more such programming in the future. She stated that “the funding from the National Center to Encourage Judaism has made us even more of a community center for Jewish learning here in Blacksburg. It is something we have always wanted to do.” For more information, contact Sue Kurtz, Executive Director, Hillel at Virginia Tech.

Bet Chaverim, Washington “Introduction to the Jewish Experience” Goes Online Only

Bet Chaverim received a grant for an “Introduction to the Jewish Experience” program. Rabbi James Mirel reports that he began the class by Zoom and had a dozen students participating. For more information, contact Rabbi James Mirel.

“In these difficult times, I wanted to thank you and the NCEJ. Jewish study will go on thanks to your efforts and generosity.” – Rabbi James Mirel

Temple Beth El of Huntington, NY “Jewish Holidays 101–Celebrate Interfaith” program goes virtual for final session

The 6-session program (Fall 2019-Spring 2020) was promoted in the local paper prior to each meeting, and flyers were distributed at the JCC and other community outlets. Each session consisted of an educational component followed by discussion about how to integrate Jewish traditions into an interfaith household. The goal was to help interfaith families embrace celebrating Jewish holidays together and provide a forum for conversation.

The final meeting, via Zoom, was attended by over 30 people. Participants learned how to observe Passover, including practical advice about (celebrating Pesach during a pandemic).

The facilitators were praised for their non-judgmental approach, and for teaching about the Jewish holidays in an easy-to-understand, enjoyable manner. The congregation’s Partnership Liaison, Lisa Tricomi, says:

“The grant conveyed our message of inclusivity, and it also allowed us to get our name out in the community to let others know that we are a progressive synagogue that is open to anyone interested in Judaism.” 

For details contact Lisa Tricomi, Partnership Liaison.

Resources for Connecting Digitally:

• Longtime Virtual Rabbi Offers Advice on “Doing Jewish” Online – Video by Rabbi Juan Mejía, who has been teaching online for a decade.
• A Recording of Rabbi Juan Mejía’s Conversation About Online Judaism on 3/15/20. Thanks to jewishLIVE and Oshman Family JCC.
• Virtual Community and Informative Resources – powered by The Jewish Federations of North America

Grant Updates

NCEJ renewal grant to Union of Reform Judaism includes increased digital media advertising for congregational Intro and Taste of Judaism® classes

URJ will give out marketing grants to 12-15 congregations, with preference to collaborative programs, congregations offering both Taste of Judaism® and Intro, and congregations offering a program for the first time. URJ will also implement digital media advertising for up to 50 congregational programs.

American Jewish University receives grant for branded marketing materials

The grant will fund the development of branded, customizable, professionally designed marketing collateral (both physical and digital) as well as a media kit, to be used to expand marketing for the Miller program and enable affiliates to widen their audience and increase attendance for Introduction to Judaism classes. The overall goal is to demonstrate that the Miller program “welcomes newcomers to Judaism with warmth.”

Funding Focus

In the last few years, NCEJ has expanded the scope of programs it funds and given grants  to a wider variety of groups across the Jewish nonprofit spectrum. Explore our site for details on the type of programs we fund. Have a question about whether we might cover a program you are considering? Contact us

Although our funding guidelines have broadened over the years, our mission has remained the same:

To Welcome New People to Judaism

NCEJ WANTS TO HEAR FROM YOU!

We welcome your inquiries as we navigate this new environment. Please reach out to us at 301-802-4254, or contact Ellen Gerecht, Executive Director. Applications are accepted throughout the year. For details about our grant process, visit our Grant Process page. Let’s all stay safe but stay connected.

Featured photo above: Rabbi Juan Mejía is the Southwest regional director at Be’chol Lashon, a group for diverse global Jews. From the video on YouTube “Diverse Jewish Voices: Rabbi Juan Mejía.” Rabbi Mejía has been teaching online for a decade.

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New International Grantees

We recently gave a grant to Project Kesher to help fund its “Global Jewish Women Celebration” in Russian-speaking countries. The program includes updating resources on the holidays and reaching out to Jewish women in Belarus, Ukraine, and neighboring countries.

In addition, we just funded a “Delving into Judaism” course at Finchley Progressive Synagogue in London. As part of the course the “delvers” will hear about the breadth of Jewish life at the synagogue, and have the chance to connect with active members.

Our newest international grantee is Bet Shalom, the Progressive Jewish Community of Barcelona. Our funding will enable them to expand their marketing and develop customized booklets for their Taste of Judaism course.

Looking for Funding for Programs Located Outside of the US?

If you operate internationally and offer programs for those with Jewish roots, or for people interested in conversion, tell us what you’re doing and how you think NCEJ can help you expand your audience. Give us a call or send us an email, contact Ellen Gerecht, Executive Director or call 301-802-4254.

New National and Local Grantees

SooJi Min-Maranda, Executive Director of ALEPH

The ALEPH Alliance for Jewish Renewal will be using an NCEJ grant to give out subgrants to groups in their network for programs geared to interfaith families and others who are interested in exploring what it means to be Jewish. Funds will be used primarily for marketing.

Mount Zion Temple, a new grantee in St Paul, MN, received 2 grants: one for a 3-session course entitled “Building a Jewish Home”, and another for a 15-week class called “Taste of Honey: An Introduction to Judaism”.

The Springfield, MA JCC received a grant for a monthly “Ask-a-Rabbi” booth. The booth will pop up in a public location for 2-3 hours, using a set-up similar to a “Peanuts” booth. The rabbis who staff the booth will vary in their approach to Jewish life in order to provide different perspectives, and the location will change so as to reach a diverse population.

Holiday programming can help you connect interfaith families to Judaism

Here are some programs we’ve recently supported:

Program: “5 Senses of Judaism”

5 Senses of Judaism is a multi-session program for families with very young children that focuses on 1 holiday each session. Each session includes 5 different activity stations. This child-led program allows families to explore Judaism in an experiential setting and learn about Jewish traditions and customs. —Temple of Aaron, St Paul, MN. Jorie Bernhardt, Director of Youth & Family Programming.

Program: “J Celebrates”

J-Celebrates is a series of experiential programs that engage and educate families about Judaism. A Family Passover Seder, hosted before the holiday, offers families the opportunity to learn how to host their own Seder. The goal of the program is to foster a strong sense of Jewish identity, and to facilitate, encourage and support a family’s Jewish journey. The objective is to create a pathway for families to be able to continue celebrations at home. —Westside JCC, Los Angeles. Erin Goldstrom, Development Director.

Program: “Unpacking Passover: Creating and Leading Your Own Passover Seder”

This is a three-part series of workshops about how to create and lead a Passover Seder. The program focuses on using Passover as a doorway into Jewish practice by helping participants customize the Seder, select from the wide variety of hagaddot available, etc., in order to make it their own. Participants will be provided tools, books, support, and encouragement to lead Seders. —Beth Shalom v’Emeth Reform Temple (B’ShERT), Brooklyn, NY. Faye Guskin, Trustee.

NCEJ is now accepting applications for activities starting Fall 2019

NCEJ funds advertising and other expenses for traditional classes such as Judaism 101 as well as less structured programs such as discussion groups, holiday workshops, and other events designed to attract people who are interested in learning more about Judaism.

For details visit our website or contact us: Ellen Gerecht, Executive Director or call 301-802-4254.

Want to Learn More?

To learn more about NCEJ’s activities and what we fund, click here to download our new flyer.

Photo above right, featured in Project Kesher – 30th Anniversary Announcement. Learn more at projectkesher.org.

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The goal of the evening was to reach people in their 20s and 30s who might not be comfortable in a traditional synagogue setting. Some of the activities, aside from the usual food, candle lighting, and dreidels, included an “Ask-the-Rabbi” booth, and an information station with printed literature about Judaism and a Judaism for Beginners class. In order to promote the event, Rabbi Patrick placed ads in Richmond’s alternative weekly (which has a reach of 79K readers) and on Facebook.

Rabbi Patrick wrote of the very successful event:

NCEJ’s grant will have a lasting impact and has enabled the Kehillah to:

• Begin planning a “Boot up” a Judaism 101 series which they are already promoting via social media.
• Create immediate interest from interfaith families in Jewish education for their children through their Family School (an innovative model of Jewish children’s education).
• Gain interest in conversion to Judaism, to the point that they had to add a page to their website to answer information.

A few quotes from the night:

“I’m not Jewish, but my wife is. It’s so nice to see things in this area that are open to me where I feel welcome.”

“I know I’m part Jewish, but don’t know what to do with that. This gets me interested.”

“I haven’t done anything Jewish for twelve years until now.”

Rabbi Patrick also writes: “No amount of words can express how wonderful our Hanukkah celebration was and the impact that NCEJ has now made in our lives.”

Chanukah in Carytown Photos

* Click to enlarge images.

Photos above courtesy of Kehillah RVA, Rabbi Patrick Beaulier, and celebrants. Thank you for sharing!

Have an idea for a program and need funding?

Give us a call or send us an email, contact Ellen Gerecht, Executive Director or call 301-802-4254.

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