NCEJ is offering a bonus for Intro and conversion classes

Considering sponsoring an Intro or conversion class in 2023? If you charge less than $18 per person per session you could receive additional funding from NCEJ!

NCEJ offers grants to synagogues, JCCs, and other Jewish nonprofits that provide programming that welcomes new people to Judaism. We give grants for marketing, program materials, and other expenses that help individuals and families establish a Jewish identity and create a Jewish home.

We want to encourage groups to offer Intro and conversion classes at a lower cost than they might otherwise, to widen the audience and reduce potential barriers to participation. Apply by January 31 and if the per-person charge for each session is under $18, your organization could be eligible for a bonus of up to 18% (up to a maximum of $1,000). For example, you could offer a 10-session course for $175, or a 6-session course for $100. For examples of recently funded projects, see our “Introduction to Jewish Traditions” profile page.

What We Fund

We fund a mix of advertising methods, to help grantees reach more people and increase attendance. Examples of promotional materials we have funded recently include:

We cover a variety of program materials, including:

NCEJ has funded translations in Spanish, French, and Portuguese for Intro to Judaism and conversion classes, and given grants for programs located in over a dozen countries.

We also reimburse for security and some staff and technology costs.

Recently Funded Judaism 101 And Conversion Programs

Community Wide Course: Judaism for Conversion Candidates – Rabbinical Association of Greater Kansas City

RAKC’s year-long 36-week course is taught on a rotating basis by rabbis from the Reform, Conservative and Orthodox movements and is intended to acquaint those considering conversion to Judaism with what it means to live Jewishly. The course cost is $250 (including textbooks).

This program provides a comprehensive forum to engage, educate and connect potential Jews-by-choice to Judaism, and guides them in learning how to create a Jewish home. Students gain insight on a wide range of topics, presented from the perspective of all three major denominations.

Judaism for Conversion Candidates – Simply KC magazine ad

“By combining community resources students gain a much stronger and richer experience as they explore their spiritual journey.” – Annette Fish, Administrator/Program Director

Each class includes a 30-minute Hebrew component. Hands on extra-curricular activities enhance Jewish learning as students take part in a Shabbat worship service, Chanukah celebration, and Passover Seder, and are provided with ritual kits that help them observe and celebrate Jewish holidays.

Marketing: The class is promoted through print and digital advertising, including 2 local monthly Kansas City magazines, Google ads, the RAKC website, and social media. The magazines created the ad featured here for the consortium.

For details contact Annette Fish, Administrator.

“Seeking Judaism” – Institute of Southern Jewish Life, Jackson, MS

The Goldring/Woldenberg Institute of Southern Jewish Life (ISJL) is dedicated to serving even the smallest Jewish communities in the South. ISJL employs a staff rabbi who visits places too small to have their own local Jewish clergy. NCEJ gave a grant earlier this year to help ISJL expand outreach to potential conversion students.

The rabbi now has 8 conversion students, with more requests continuing to come in. This represents an increase of 300% over the past three years. (In prior years there were only l-2 active conversion students per year). This number does not include program participants, inquiries, or referrals to other programs such as the Union of Reform Judaism’s Introductory Judaism class.

Marketing: The marketing team used Canva Pro to enhance its promotional efforts. Marketing included Instagram and Facebook posts introducing the rabbi and mentioning conversion opportunities.

“The exponential increase in conversion requests truly seems to correlate with our increased marketing efforts as supported by this grant.” – Beth Kander-Dauphin, Chief Strategy Officer

For more information contact Beth Kander-Dauphin.

To see examples of effective marketing techniques from our grantees see our Marketing Gallery.

Conversion Class – Temple B’nai Israel, Monroe, LA

Temple B’nai Israel offers a 10-month conversion class every year, followed by a formal conversion to Judaism led by the congregation’s part-time rabbi, Rabbi Judy Ginsburgh. The class met 1-2 times a month in 2021-2022, mostly on Zoom. In addition to books the students also received 4 holiday ritual kits to make it easier for them to celebrate holidays at home. The program cost $600.

“As a Rabbi, I loved how excited these students get about learning and how they are sharing this learning and Jewish rituals with their families. I also like how all of them have already become active members of our Synagogue.” – Rabbi Ginsburgh

Marketing: The class was promoted using local bulletins, flyers and social media.

Temple B’nai Israel used the NCEJ grant to provide some basic ritual items to their students, partly pay for the cost of the books and materials, and help pay for security for in-person events.

For more information contact Rabbi Judy Ginsburgh.

Exploring Judaism Class – Mishkan Chicago

Mishkan Chicago has seen substantial growth in its “Exploring Judaism” class in the last few years. There will be 49 participants in the 2022-2023 class. The class is geared towards people who didn’t grow up practicing or identifying with Judaism—whether they are studying to convert or looking to bring Judaism into their multi-faith home.

There were 2 cohorts of the class: in-person and online. The virtual class enabled people who did not live in Chicago, or have a disability, or for whom it is more convenient to meet and learn online to participate in the program.

“It is a complete joy to be able to offer this program and bring so many people into the Jewish community.” – Rachel Cort, Executive Director

Marketing: Mishkan Chicago promoted the class via an email newsletter, social media channels, and word of mouth.

Follow-up Plans: Mishkan Chicago would like to establish a more robust alumni network so that prior students could serve as a resource for current students.

For more information contact Rachel Cort.

Miller Introduction to Judaism – Temple Beth Israel of Highland Park and Eagle Rock, Los Angeles

Temple Beth Israel (TBI) is offering the Miller 18 week “On One Foot” Introduction to Judaism class for $350 in 2023. The class will be available in both English and Spanish, geared primarily to residents of East Los Angeles who are interested in learning more about the basics of Judaism.

“Our primary goal is to welcome new people into Judaism, whether they be interested individuals, families, or non-Jewish spouses seeking to draw closer to their spouse’s tradition.” – Rabbi Daniel Chorny

Marketing: The congregation plans on conducting an extensive multi-channel marketing campaign, including the local Jewish press, Google/Facebook/Instagram, YouTube, and flyers.

For more information contact Rabbi Educator Daniel Chorny.

The Open Door: Stepping into Jewish Life / Intro to Judaism – Temple Israel of Boston

The Open Door Program at Temple Israel (TI), a large Reform congregation in downtown Boston, is an entry point for those who are looking to explore, rediscover, or connect with Judaism and synagogue life.

“Journeys to Judaism are vast and varied. Who you are and how you locate yourself in the Jewish story is a journey that all who are drawn to Judaism take, including those born into its heritage, those who choose it as their inheritance, and those whose legacy is love and who cherish the people in their lives who are Jewish.” – Rabbi Andrew Oberstein

Each semester TI offers holiday kits and a Shabbat dinner experience to Introduction to Judaism students. One of the goals of the Shabbat dinner is to help build community and foster new relationships among the cohort. Once the Intro to Judaism students receive the kits, one of TI’s rabbis leads an online discussion and talks about celebrating holidays at home.

For more information contact Shoshanna Goldberg, Director of Membership and Development.

Conversion Program – Congregação Israelita Paulista, Brazil

The main objective of the 1-year conversion program was to introduce the basic concepts of Judaism so that students could “follow their life within the community.” A pluralistic view of Judaism was emphasized. Teachers were from both the Reform and Conservative denominations.

“Judaism belongs to us because we study, live, practice, and feel it.” – Congregação Israelita Paulista

Marketing: The congregation used the NCEJ grant to increase marketing, and as a result attracted more participants to the program. The program was publicized on the synagogue’s website and on social media, and some printed materials were also produced.

For more information contact Beatriz Muller, Director of Membership and Development.

Promoting Judaism

An NFL football game this fall featured an ad from the Institute for Jewish Spirituality highlighting the benefits of Judaism. Read more here: “Going on offense: Why we ran an ad for Judaism during an NFL game” By Rabbi Josh Feigelson, EJ Philanthropy November 16, 2022.

Here are just a few of our recent grants:

Have an idea for a program but not sure if it’s something we will fund?

We welcome inquiries about our grants process. Reach out to us at 301-802-4254, or contact Ellen Gerecht, Executive Director.

Please tell your colleagues about NCEJ and let them know we accept applications throughout the year.

Top photo courtesy of Mishkan Chicago. Participants of their “Exploring Judaism” class.