We fund marketing, security, program materials, and related expenses for Judaism 101 classes, holiday workshops, and interfaith engagement programs. For our grant guidelines and other details see our Grants Process page.

Celebrating and Connecting Newcomers to Jewish Life

NCEJ provides grants for holiday how-to workshops and experiential programs that help interfaith families and individuals exploring Judaism learn about holiday traditions. Many of our grantees have used the Jewish holidays as a “hook” to connect new people to Judaism. They use engaging programming, sometimes supplemented with holiday celebration kits, to create an environment that both educates and welcomes newcomers.

“Inclusive Outreach 2nd Night Seder” – Temple Shalom, Manitoba Canada

Outreach Seder, Temple Shalom, Manitoba

Temple Shalom, Manitoba held an “Inclusive Outreach” 2nd night Seder. It was geared towards people attending a Seder for the first time including recent Jews by Choice and those considering journeying into Judaism. Everyone who wanted to come was welcomed. Everything that was sung or said in Hebrew had the accompanying transliteration and translation to make it accessible to all. The Seder combined both traditional and contemporary themes.

New symbols were added to commemorate current events, such as an empty chair at the table for the hostages. Passover Taboo was played at each table. (In addition to being fun, playing the game added to participants knowledge of the holiday).

For more information contact Sherry Wolfe Elazar, Jewish Learning Coordinator.

“Choosing Judaism – A Shavuot Panel and Dinner” – Sutton Place Synagogue, New York City

Sutton Place Synagogue – Shavuot program flyer

Sutton Place Synagogue (SPS) had a panel featuring Jews by Choice as part of the synagogue’s celebration of Shavuot. The panel brought together members of the SPS community who chose Judaism as converts from different backgrounds and time periods to discuss their experiences, joys, and challenges in a facilitated clergy-led panel for an audience of over 100 people. This was followed by a traditional dairy dinner. After dinner, the panel answered questions about their experiences and what it means to choose Judaism.

One of the goals of the program was to provide inspiration and encouragement for audience members who might be considering or in the process of conversion. In addition, there was ample opportunity for creating connections over dinner.

For more information contact Abby Johnson-Guez, Director of Membership and Development.

Check Out Our Website for More Examples from Recently-Funded Programs

We have given grants to over a dozen countries in the last 8 years, and over 1/3 of our grantees in 2023 were first-timers. For information on the type of programs we have funded, see our Program Profile pages.

NCEJ funds programs worldwide to engage, educate, and connect interfaith couples, people interested in conversion, and others who want to explore becoming part of the Jewish community. To learn about future grant opportunities sign up for our newsletter.

Top photo courtesy of Temple Shalom, Manitoba.

The post Apply Now for 2025 Spring Programs Welcoming New People to Judaism appeared first on National Center to Encourage Judaism.

NCEJ grantees are exploring creative ways to publicize their conversion programs. Highlights from some of the programs we have recently funded are featured below. Read advice and lessons from the program coordinators for helpful tips if you are trying to reach potential conversion candidates.

Innovative Outreach – Using Public Radio

“Welcome to Judaism” – Jewish Community Alliance of Southern Maine

Jewish Community Alliance of Southern Maine (JCA) offered an introductory course in Spring 2023 called Welcome to Judaism. It was an overview of Jewish life, culture, holidays, foodways, and history. JCA used a variety of curriculum resources to supplement the textbook (Arthur Green’s “Judaism’s Ten Best Ideas”). Additionally, particular attention was paid to the interests, questions, and concerns of attendees, which included learning about Jewish life in Portland and in Maine, interest in mysticism/Kabbalah, and navigating interfaith family issues.

The course began and ended with sessions at the JCA, with intermediate sessions held out in the community and at local synagogues in order to familiarize participants with all of the local Jewish institutions.

“I really enjoyed that we spent time going to different synagogues and talking with people from outside the course. That helped make those spaces feel a lot more open and it was wonderful to get to ask questions of a range of different rabbis.”
– student participant

Marketing: The program was marketed via social media, the JCA website and newsletter, local synagogue newsletters, and the local public radio station, MPBN.

For more information contact Molly Curren Rowles, Executive Director.

Innovative Outreach – Serving Small Communities Without Clergy

“Seeking Judaism” – Institute of Southern Jewish Life, Jackson, MS

The Goldring/Woldenberg Institute of Southern Jewish Life (ISJL) is dedicated to serving even the smallest Jewish communities in the South, and welcoming individuals into Jewish life and culture. ISJL employs a staff rabbi who spends much of her time on the road, visiting places too small to have their own local Jewish clergy. NCEJ gave a grant in 2022 to help ISJL expand outreach to potential conversion students.

In 2022 there were 8 completed conversions, significantly more than in prior years. One participant, featured in the photos below, explained she reached out to Rabbi Caroline Sim from ISJL, who guided her through the conversion process.

“One of the most important aspects of our outreach is the ongoing nature of it, how deeply we connect with our interfaith and conversion partners to continue Jewish journeys with them.”
– Beth Kander-Dauphin

For more information contact Beth Kander-Dauphin, Chief Strategy Officer.

Innovative Outreach – Advertise on Streaming Platforms

“Living Judaism” – Sutton Place Synagogue, New York City

Sutton Place Synagogue, located on Manhattan’s Upper East Side, recently established the Block Center for Jewish Exploration and Education. The Block Center’s 23-session Living Judaism course will start in Fall 2023 and use American Jewish University’s Miller Intro to Judaism curriculum.

Marketing: The congregation plans to publicize the course across all of its existing channels. In addition, the course will be advertised on social media, Hulu, and other digital platforms.

“We aim to grow our Jewish and congregational community and give participants the tools to feel at home as Jews wherever they find themselves.”
– Abby Johnson

For more information contact Abby Johnson, Director of Membership and Development.

Have an idea for a program but not sure if it’s something we will fund?

We welcome inquiries about our grants process. Reach out to us at 301-802-4254, or contact Ellen Gerecht, Executive Director.

Please tell your colleagues about NCEJ and let them know we accept applications throughout the year.

Top photo courtesy of Jewish Community Alliance of Southern Maine. Participants of their “Welcome to Judaism” class.

The post Grantee Spotlight: NCEJ Supports Conversion Programs Worldwide appeared first on National Center to Encourage Judaism.

Considering sponsoring an Intro or conversion class in 2023? If you charge less than $18 per person per session you could receive additional funding from NCEJ!

NCEJ offers grants to synagogues, JCCs, and other Jewish nonprofits that provide programming that welcomes new people to Judaism. We give grants for marketing, program materials, and other expenses that help individuals and families establish a Jewish identity and create a Jewish home.

We want to encourage groups to offer Intro and conversion classes at a lower cost than they might otherwise, to widen the audience and reduce potential barriers to participation. Apply by January 31 and if the per-person charge for each session is under $18, your organization could be eligible for a bonus of up to 18% (up to a maximum of $1,000). For example, you could offer a 10-session course for $175, or a 6-session course for $100. For examples of recently funded projects, see our “Introduction to Jewish Traditions” profile page.

What We Fund

We fund a mix of advertising methods, to help grantees reach more people and increase attendance. Examples of promotional materials we have funded recently include:

We cover a variety of program materials, including:

NCEJ has funded translations in Spanish, French, and Portuguese for Intro to Judaism and conversion classes, and given grants for programs located in over a dozen countries.

We also reimburse for security and some staff and technology costs.

Recently Funded Judaism 101 And Conversion Programs

Community Wide Course: Judaism for Conversion Candidates – Rabbinical Association of Greater Kansas City

RAKC’s year-long 36-week course is taught on a rotating basis by rabbis from the Reform, Conservative and Orthodox movements and is intended to acquaint those considering conversion to Judaism with what it means to live Jewishly. The course cost is $250 (including textbooks).

This program provides a comprehensive forum to engage, educate and connect potential Jews-by-choice to Judaism, and guides them in learning how to create a Jewish home. Students gain insight on a wide range of topics, presented from the perspective of all three major denominations.

Judaism for Conversion Candidates – Simply KC magazine ad

“By combining community resources students gain a much stronger and richer experience as they explore their spiritual journey.” – Annette Fish, Administrator/Program Director

Each class includes a 30-minute Hebrew component. Hands on extra-curricular activities enhance Jewish learning as students take part in a Shabbat worship service, Chanukah celebration, and Passover Seder, and are provided with ritual kits that help them observe and celebrate Jewish holidays.

Marketing: The class is promoted through print and digital advertising, including 2 local monthly Kansas City magazines, Google ads, the RAKC website, and social media. The magazines created the ad featured here for the consortium.

For details contact Annette Fish, Administrator.

“Seeking Judaism” – Institute of Southern Jewish Life, Jackson, MS

The Goldring/Woldenberg Institute of Southern Jewish Life (ISJL) is dedicated to serving even the smallest Jewish communities in the South. ISJL employs a staff rabbi who visits places too small to have their own local Jewish clergy. NCEJ gave a grant earlier this year to help ISJL expand outreach to potential conversion students.

The rabbi now has 8 conversion students, with more requests continuing to come in. This represents an increase of 300% over the past three years. (In prior years there were only l-2 active conversion students per year). This number does not include program participants, inquiries, or referrals to other programs such as the Union of Reform Judaism’s Introductory Judaism class.

Marketing: The marketing team used Canva Pro to enhance its promotional efforts. Marketing included Instagram and Facebook posts introducing the rabbi and mentioning conversion opportunities.

“The exponential increase in conversion requests truly seems to correlate with our increased marketing efforts as supported by this grant.” – Beth Kander-Dauphin, Chief Strategy Officer

For more information contact Beth Kander-Dauphin.

To see examples of effective marketing techniques from our grantees see our Marketing Gallery.

Conversion Class – Temple B’nai Israel, Monroe, LA

Temple B’nai Israel offers a 10-month conversion class every year, followed by a formal conversion to Judaism led by the congregation’s part-time rabbi, Rabbi Judy Ginsburgh. The class met 1-2 times a month in 2021-2022, mostly on Zoom. In addition to books the students also received 4 holiday ritual kits to make it easier for them to celebrate holidays at home. The program cost $600.

“As a Rabbi, I loved how excited these students get about learning and how they are sharing this learning and Jewish rituals with their families. I also like how all of them have already become active members of our Synagogue.” – Rabbi Ginsburgh

Marketing: The class was promoted using local bulletins, flyers and social media.

Temple B’nai Israel used the NCEJ grant to provide some basic ritual items to their students, partly pay for the cost of the books and materials, and help pay for security for in-person events.

For more information contact Rabbi Judy Ginsburgh.

Exploring Judaism Class – Mishkan Chicago

Mishkan Chicago has seen substantial growth in its “Exploring Judaism” class in the last few years. There will be 49 participants in the 2022-2023 class. The class is geared towards people who didn’t grow up practicing or identifying with Judaism—whether they are studying to convert or looking to bring Judaism into their multi-faith home.

There were 2 cohorts of the class: in-person and online. The virtual class enabled people who did not live in Chicago, or have a disability, or for whom it is more convenient to meet and learn online to participate in the program.

“It is a complete joy to be able to offer this program and bring so many people into the Jewish community.” – Rachel Cort, Executive Director

Marketing: Mishkan Chicago promoted the class via an email newsletter, social media channels, and word of mouth.

Follow-up Plans: Mishkan Chicago would like to establish a more robust alumni network so that prior students could serve as a resource for current students.

For more information contact Rachel Cort.

Miller Introduction to Judaism – Temple Beth Israel of Highland Park and Eagle Rock, Los Angeles

Temple Beth Israel (TBI) is offering the Miller 18 week “On One Foot” Introduction to Judaism class for $350 in 2023. The class will be available in both English and Spanish, geared primarily to residents of East Los Angeles who are interested in learning more about the basics of Judaism.

“Our primary goal is to welcome new people into Judaism, whether they be interested individuals, families, or non-Jewish spouses seeking to draw closer to their spouse’s tradition.” – Rabbi Daniel Chorny

Marketing: The congregation plans on conducting an extensive multi-channel marketing campaign, including the local Jewish press, Google/Facebook/Instagram, YouTube, and flyers.

For more information contact Rabbi Educator Daniel Chorny.

The Open Door: Stepping into Jewish Life / Intro to Judaism – Temple Israel of Boston

The Open Door Program at Temple Israel (TI), a large Reform congregation in downtown Boston, is an entry point for those who are looking to explore, rediscover, or connect with Judaism and synagogue life.

“Journeys to Judaism are vast and varied. Who you are and how you locate yourself in the Jewish story is a journey that all who are drawn to Judaism take, including those born into its heritage, those who choose it as their inheritance, and those whose legacy is love and who cherish the people in their lives who are Jewish.” – Rabbi Andrew Oberstein

Each semester TI offers holiday kits and a Shabbat dinner experience to Introduction to Judaism students. One of the goals of the Shabbat dinner is to help build community and foster new relationships among the cohort. Once the Intro to Judaism students receive the kits, one of TI’s rabbis leads an online discussion and talks about celebrating holidays at home.

For more information contact Shoshanna Goldberg, Director of Membership and Development.

Conversion Program – Congregação Israelita Paulista, Brazil

The main objective of the 1-year conversion program was to introduce the basic concepts of Judaism so that students could “follow their life within the community.” A pluralistic view of Judaism was emphasized. Teachers were from both the Reform and Conservative denominations.

“Judaism belongs to us because we study, live, practice, and feel it.” – Congregação Israelita Paulista

Marketing: The congregation used the NCEJ grant to increase marketing, and as a result attracted more participants to the program. The program was publicized on the synagogue’s website and on social media, and some printed materials were also produced.

For more information contact Beatriz Muller, Director of Membership and Development.

Promoting Judaism

An NFL football game this fall featured an ad from the Institute for Jewish Spirituality highlighting the benefits of Judaism. Read more here: “Going on offense: Why we ran an ad for Judaism during an NFL game” By Rabbi Josh Feigelson, EJ Philanthropy November 16, 2022.

Here are just a few of our recent grants:

Have an idea for a program but not sure if it’s something we will fund?

We welcome inquiries about our grants process. Reach out to us at 301-802-4254, or contact Ellen Gerecht, Executive Director.

Please tell your colleagues about NCEJ and let them know we accept applications throughout the year.

Top photo courtesy of Mishkan Chicago. Participants of their “Exploring Judaism” class.

The post NCEJ is Offering a Bonus for Groups Offering Intro & Conversion Classes – Apply Now! appeared first on National Center to Encourage Judaism.

NCEJ funds programs that help individuals and families establish a Jewish identity and create a Jewish home.

We fund holiday workshops, Introduction to Judaism classes, and interfaith engagement programs for both adults and families. We give grants for marketing, program materials, security for in-person events, and related expenses. For more details visit our Grants Process page.

We place a priority on marketing, and encourage grantees to use a variety of channels to widen the audience and attract a diverse group of participants.

Get Ideas for Successful Programs that YOU can use in Your Community

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Our new Program Resource pages are packed with profiles of recently funded programs from a wide range of groups, including synagogues, JCCs / Federations, national nonprofits, and international organizations. We provide highlights of programs focused on:

Introduction to Jewish Beliefs & Traditions – “Connecting Interfaith Individuals to Judaism”
Interfaith/Intercultural Engagement – “Fostering a Welcoming & Educational Pathway to Judaism”
Holiday Programming – “Celebrating and Connecting Newcomers to Jewish Life”

Apply Now—While There’s Still Plenty of Time to Plan Fall Holiday Programming!

We welcome questions, by phone or email. You can always reach out to us to make sure we received your application. Decisions are usually made within 45 days. For more details, visit our Grant Process page.

Jewish Women’s Global Celebrations 5781 – Rosh Hashanah

Here are just a few of our recent grants:

• Congregation Sha’ar Zahav (San Francisco) – Judaism 101
• Congregação Israelita Paulista (São Paulo, Brazil) – Conversion Program
• Midor Lidor (Israel) – Passover workshop for Kavkazi immigrants to Israel
• Miles Nadal JCC (Toronto) – Sing-Along Holiday Celebrations
• Kehillah RVA (Richmond) – Pop-up Judaism: Jewish Holidays

Please share this grant-giving notice with your colleagues, or pass their names on to us. We accept applications throughout the year.

L’Shanah Tovah!
Have a Sweet New Year

Top photo courtesy of Temple B’nai Israel-Monroe, LA. Participants of their conversion class being formally welcomed into the Jewish faith.

The post NCEJ is Increasing Funding for Programs Connecting New People to Judaism appeared first on National Center to Encourage Judaism.

Taste of Judaism® ad – funded in part by NCEJ.

Congregation Ner Tamid sponsors Taste of Judaism® every spring

In 2020 and 2021 the course was offered via Zoom.

Advertising: Ner Tamid advertises in local newspapers and via social media. Many people also sign up by word of mouth.

One participant from last year’s class commented:

“After taking this course I feel like I am one step closer to my goal of conversion to Judaism… but nothing compares to being in a learning environment with other students. I learn from others’ questions.”

For more information contact Heather Seltzer, Program Coordinator.

Temple Emanu-el Tucson Advertises Taste® Extensively

Temple Emanu-el Tucson (TE) held 2 sets of 3 2-hour classes via Zoom in 2020-2021. Each class normally includes literal tastes of Judaism, but in 2020-2021 due to Covid participants received recipes instead of food.

Advertising: The Union for Reform Judaism provided the social media advertising. TE advertised via synagogue emails, local papers (both print and online), and also on public radio.

What Worked Well – Tips and Advice:

Marketing and Teacher Styles

• The class was promoted using a mix of different marketing methods to reach a diverse audience.
• Students liked having multiple teachers since teaching styles varied.

Virtual Programming Compared to In-Person

The coordinator, Abby Limmer, commented that in-person offers a number of advantages:

• Students have the opportunity to taste traditional Jewish foods, which helps create class cohesion.
• She also noted that when she called students from her cell phone some wouldn’t answer because it was an unfamiliar number, whereas they would have answered if she called from a phone at the synagogue.

Format of Future Programming: Some Classes Remote, Some In-Person

Temple Emanu-el plans on offering 2 sets of classes remotely, and 2 sets in person. If Covid guidelines permit, TE will include literal tastes of Jewish food at the in-person classes. In the past, volunteers provided the desserts and the congregation purchased the rest (such as latkes and applesauce), which reduced costs.

For more information contact Abby Limmer, Taste of Judaism® coordinator.

Congregation Keneseth Israel, PA offers A Taste of Judaism® class every year

Martina Obenski, program coordinator, notes that Taste® is often a stepping stone into further exploration of Judaism. The congregation has found that 62% of participants register for their 6-week Introduction to Judaism class.

The NCEJ grant has enabled KI to market to a wider audience. In 2018-19 almost 60 individuals from various faith backgrounds were introduced to the core concepts of Judaism.

“As a result of these offerings KI has added 3 individuals to our membership roles. While this was not our primary purpose for marketing these classes, it is certainly a positive side effect.”
– Martina Obenski

For more information contact Martina Obenski, Outreach Coordinator.

Ideas Gleaned From Our Grantees

Richmond Kehilla’s “Interested in Judaism” online class featured a multimedia approach

Kehillah Richmond: “Being Jewish” banner (funded in part by NCEJ)

Rabbi Patrick’s “Interested in Judaism” program provided an introduction to Judaism education through materials available on their website, as well as weekly virtual classes. These classes combined people interested in becoming Jewish, as well as those wishing to learn more outside of conversion.

Students had the option to learn on their own using a variety of media (video, audio, etc), rather than relying solely on workbooks or other printed materials. Each week participants reviewed the “Being Jewish” learning materials available on the kehillah’s website, followed by an online group discussion.

“The NCEJ grant empowers a small congregation to do big things.”
– Rabbi Patrick Beaulier

Thanks to NCEJ, Richmond Kehillah has:

Brought eight new people into the Jewish peoplehood the last 2 years
Will be bringing in another 7 new Jews by the end of secular year 2021

For details contact Rabbi Patrick.

Temple Beth Shalom, Hudson OH plans follow-up to first Judaism 101 course

Temple Beth Shalom, located on the fringes of the metropolitan areas of both Akron and Cleveland, has about 100 family units. Rabbi Michael Ross has taught the course at previous congregations but this is the first time it has been offered at Beth Shalom.

“The grant enabled us to have a strong marketing budget which is essential to this program.”
– Rabbi Michael Ross

What Worked:

Hiring a Zoom stage manager was hugely helpful in coordinating the moving pieces each week, and coordinating communication among the group.
The in-person outdoor dinner and service at the end helped connect participants to each other and the congregation.

Rabbi Ross plans on offering a 3-session “Art of Prayer”. He also intends to add some contemporary topics the next time he teaches Judaism 101.

Compliments to Congregation Sha’ar Zahav San Francisco for hosting Judaism 101 and a Journey to Judaism discussion group year after year

Sha’ar Zahav, San Francisco – Judaism 101, Banner Ad (funded in part by NCEJ)

Sha’ar Zahav has been an NCEJ grantee for many years. Judaism 101 is a ten-session Introduction to Judaism course for people who are new or returning to Judaism and looking for a starting point to dive into Jewish learning or practice. In 2020 all sessions were via Zoom. The class covers everything from Torah to Israel, spirituality to ethics, through a queer-positive, progressive, inclusive Jewish lens with plenty of room for questions.

The Journey to Judaism discussion group is designed to engage individuals in meaningful discussions that furthers their Jewish education, and fosters the connection to other individuals in the community. The group creates a comfortable environment for exploration.

As part of the discussion group new Jews by choice tell their stories. The groups are facilitated by trained volunteer members of the congregation. The group is closed after the second session for greater confidentiality. Many individuals who convert at the synagogue have participated in the discussion group.

For details contact Congregation Sha’ar Zahav, San Francisco.

Check Out Our New Programming Page:
“Introduction to Jewish Traditions”

It’s packed full of programming ideas and helpful hints to help you run a successful program. Learn about short overview sessions, full-fledged Intro programs, and programs to help individuals build a Jewish home. See the page

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Grant Updates

Here are just some of the grants we’ve approved recently:

Synagogues

• Temple Emanu-el, AZ – Taste of Judaism®
• Sha’ar Zahav, CA – Judaism 101
• Greater Hartford Board of Rabbis, CT- Introduction to Judaism class
• Kol Emeth, IL – Succot program
• Rabbinical Association of Greater Kansas City – Judaism for Conversion Candidates
• Temple Israel, MA – Open Door program
• Keneseth Israel, PA – Taste of Judaism®

JCCs and Federations

• Memphis JCC – family program

National

• Union for Reform Judaism – renewal of umbrella grant for Taste® and Intro programs

International

• Schechter Institute Midreshet Yerushalyim, Ukraine – Conversion Program

Have an idea but not sure it meets our guidelines? Give us a call

That’s exactly what one of our grantees from a Midwest synagogue did and we just gave her 2 grants! Reach out to us at 301-802-4254, or contact Ellen Gerecht, Executive Director.

To apply, go to our Grants Process page. Applications are accepted anytime.

Articles of Interest

• Intermarriage increasingly leads to Jewish children, Pew study shows – by Louis Keene, May 2021. The Forward
• 10 key findings about Jewish Americans – by Becka A. Alper and Alan Cooperman, May 2021. Pew Research Center
• There are more American Jews – and they’re staying Jewish – by Leonard Saxe, Ph.D – May 2021. The Times of Israel
• The New Jews by Liel Leibovitz, May 2021. Tablet.
• Surprising Trends Driving Conversion to Judaism – by Mark Oppenheimer, May 2021. Tablet
• Converting to Judaism and Telling My Catholic Family – by Joe Grasso. 18Doors
• Expanding not diluting: Embracing Jewish+ families, by Alison Weikel & Rachel Weinstein White, August 2021. eJewishPhilanthropy

Please share this grant-giving notice with your colleagues, or pass their names on to us. We accept applications throughout the year.

The post NCEJ Helps Congregations Connect New People to Judaism appeared first on National Center to Encourage Judaism.

In light of recent events, NCEJ is now giving grants for online programming geared to interfaith families, people beginning their Jewish journey, and those who may be interested in converting to Judaism or becoming part of the Jewish community. Programs must have an educational component. For details about NCEJ’s eligibility guidelines visit our website. If you have questions about what might be reimbursed contact Ellen Gerecht, Executive Director, or call 301-802-4254.

Pivoting to Online Programming: Examples from Around the World

Israel Reform: Passover 101 Workshop Held Entirely Online

Israel Reform received a grant for a 3-session Passover program for interfaith families from the former Soviet Union. They learned about the traditions and practices of Pesach, how to prepare for the holiday, and how to lead a Seder. This year for the first time the model Seder was held virtually instead of in person. The program was promoted via social media, other digital media platforms, and phone calls to the target audience in the local area.

The first session covered the history and background of Passover and included “handouts” of materials in Russian. The second session covered the rituals of the Seder, including how to read the haggadah and which foods to prepare. Participants could download a Reform haggadah and a DIY kit of materials for making a Seder plate and other items. The last session was a model Seder, held on the first night of Passover. Families could put into practice what they had learned and children who wanted could ask the Four Questions.

Contact Tamar Roig, Partnership Development, IMPJ, for more information.

Hillel Case (Ukraine, Belarus, Moldova, Georgia, Azerbaijan and Uzbekistan) “Let My People Know” Passover Program

Hillel CASE (Central Asia and Southeastern Europe) recently received a grant for a new multi-session program about Passover to take place in 5 cities throughout the Ukraine. The organizers expect approximately 500 students to participate. The goal is to teach them about Judaism through the lens of the Passover story. The program was promoted through social media, their website, and other channels.

The first class (held online) covered the philosophy of Passover and how to hold a Seder at home. Valeria Kholodova, director of Hillel Case, says:

“Thank you so much for the opportunity to hold Passover Seder for hundreds of Jewish students at this difficult time. Right now, when I write you a letter, the students of Hillel are participants in the Passover TedX and thanks to this knowledge they will be able to hold the seders at home. And bring the Passover holiday to thousands of Jews.”

– Valeria Kholodova, Program director, International Jewish Student Organization HILLEL Case in Ukraine, Belarus, Moldova, Georgia, Azerbaijan and Uzbekistan

Hillel at Virginia Tech “Judaism 101″ Finishes Online

The Hokie Hillel’s 5-session course ran from early January through mid-March. It was advertised through table-top cards and posters in local restaurants, coffee shops and markets, as well as through Facebook, Instagram and email blasts. Word of mouth was most effective, however.

The organizers quickly switched the last class to an online format when circumstances changed. One participant, who is in the process of converting to Judaism, said about the course:

“Judaism 101 was a great place to gather with other students and community members to learn, share, and ask questions about Judaism. It was nice to do that in a place where I wasn’t the only one who felt like they didn’t know anything.”

Sue Kurtz, the executive director of Virginia Tech’s Hillel, looks forward to doing more such programming in the future. She stated that “the funding from the National Center to Encourage Judaism has made us even more of a community center for Jewish learning here in Blacksburg. It is something we have always wanted to do.” For more information, contact Sue Kurtz, Executive Director, Hillel at Virginia Tech.

Bet Chaverim, Washington “Introduction to the Jewish Experience” Goes Online Only

Bet Chaverim received a grant for an “Introduction to the Jewish Experience” program. Rabbi James Mirel reports that he began the class by Zoom and had a dozen students participating. For more information, contact Rabbi James Mirel.

“In these difficult times, I wanted to thank you and the NCEJ. Jewish study will go on thanks to your efforts and generosity.” – Rabbi James Mirel

Temple Beth El of Huntington, NY “Jewish Holidays 101–Celebrate Interfaith” program goes virtual for final session

The 6-session program (Fall 2019-Spring 2020) was promoted in the local paper prior to each meeting, and flyers were distributed at the JCC and other community outlets. Each session consisted of an educational component followed by discussion about how to integrate Jewish traditions into an interfaith household. The goal was to help interfaith families embrace celebrating Jewish holidays together and provide a forum for conversation.

The final meeting, via Zoom, was attended by over 30 people. Participants learned how to observe Passover, including practical advice about (celebrating Pesach during a pandemic).

The facilitators were praised for their non-judgmental approach, and for teaching about the Jewish holidays in an easy-to-understand, enjoyable manner. The congregation’s Partnership Liaison, Lisa Tricomi, says:

“The grant conveyed our message of inclusivity, and it also allowed us to get our name out in the community to let others know that we are a progressive synagogue that is open to anyone interested in Judaism.” 

For details contact Lisa Tricomi, Partnership Liaison.

Resources for Connecting Digitally:

• Longtime Virtual Rabbi Offers Advice on “Doing Jewish” Online – Video by Rabbi Juan Mejía, who has been teaching online for a decade.
• A Recording of Rabbi Juan Mejía’s Conversation About Online Judaism on 3/15/20. Thanks to jewishLIVE and Oshman Family JCC.
• Virtual Community and Informative Resources – powered by The Jewish Federations of North America

Grant Updates

NCEJ renewal grant to Union of Reform Judaism includes increased digital media advertising for congregational Intro and Taste of Judaism® classes

URJ will give out marketing grants to 12-15 congregations, with preference to collaborative programs, congregations offering both Taste of Judaism® and Intro, and congregations offering a program for the first time. URJ will also implement digital media advertising for up to 50 congregational programs.

American Jewish University receives grant for branded marketing materials

The grant will fund the development of branded, customizable, professionally designed marketing collateral (both physical and digital) as well as a media kit, to be used to expand marketing for the Miller program and enable affiliates to widen their audience and increase attendance for Introduction to Judaism classes. The overall goal is to demonstrate that the Miller program “welcomes newcomers to Judaism with warmth.”

Funding Focus

In the last few years, NCEJ has expanded the scope of programs it funds and given grants  to a wider variety of groups across the Jewish nonprofit spectrum. Explore our site for details on the type of programs we fund. Have a question about whether we might cover a program you are considering? Contact us

Although our funding guidelines have broadened over the years, our mission has remained the same:

To Welcome New People to Judaism

NCEJ WANTS TO HEAR FROM YOU!

We welcome your inquiries as we navigate this new environment. Please reach out to us at 301-802-4254, or contact Ellen Gerecht, Executive Director. Applications are accepted throughout the year. For details about our grant process, visit our Grant Process page. Let’s all stay safe but stay connected.

Featured photo above: Rabbi Juan Mejía is the Southwest regional director at Be’chol Lashon, a group for diverse global Jews. From the video on YouTube “Diverse Jewish Voices: Rabbi Juan Mejía.” Rabbi Mejía has been teaching online for a decade.

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NCEJ Grant Enables JDC to Connect More Families to Judaism in Eastern Europe

Many people in Poland, Latvia, and other parts of Eastern Europe are only now discovering they have Jewish ancestry. Slowly some of them are starting to reclaim their Jewish heritage by attending programs at the Warsaw and Riga JCCs (partly funded by the Joint Distribution Committee). At the JCCs they meet others from similar backgrounds and learn how to incorporate Jewish practices into their lives.

Warsaw: The Warsaw JCC serves as the focal point of Jewish life in Warsaw. Activities include holiday celebrations, cooking clubs, and discussion groups. A fathers’ group and a women’s group meet monthly.

Participants posted pictures with the social media campaign #Shabbat hashtag

Riga: This past May, JCC Riga joined forces with Riga’s synagogue to create an explanatory brochure about Shabbat. Prior to its publication, JCC Riga launched a social media campaign, #ShabbatJCCRiga, in which community members were asked to “Gather your family, call your friends, and before the candle is lit, take a picture of your Shabbat.” Participants who posted pictures with the #Shabbat hashtag received a free copy of the colorful brochure.

In 2020, NCEJ will help support JDC programming in Riga and Estonia. For more information contact Sandy Katz, Director of Strategic Relations.

Project Kesher Uses NCEJ Funding to Expand its Global Jewish Women’s Holiday Celebrations Initiative in Russian-speaking Countries

Images of Simchat Torah from Project Kesher Russia

Project Kesher’s mission is to build Jewish community and advance civil society by developing and empowering Jewish women leaders in Russian-speaking countries and Israel, connecting them to each other and strengthening their Jewish identity. Project Kesher-trained leaders hosted Jewish holiday celebrations in 120+ locations throughout Russia, Ukraine, Belarus, Moldova, and Georgia in 2019. Group leaders and facilitators of these programs were trained throughout the year via webinars by expert Jewish educators. The group gathered on Zoom before each major holiday to study together and to learn how to facilitate the new programs.

Each new curriculum created this year was added to an online program database featured on the Project Kesher Russian language website. Group leaders and Jewish activists throughout the region can access the database and facilitate a range of programs for their community. This year’s events used social media in new ways and were well attended by young people, ages 15 – 35.

“I live far from the central part of Russia. Despite the distance, the Jewish holiday training webinars gave me an opportunity to study among like-minded people, to ask questions and analyze the answers, and bring the lessons back to my community.”– Svetlana, Magnitogorsk, Russia

Eleonora, a community organizer in Vladimir, Russia, says:

“Project Kesher provides a big database of tested educational materials and programs for different audiences and different levels of familiarity with Jewish life. PK’s programs are an important and unique resource.”

For more information contact Shira Pruce, Director of Development and Communications.

An NCEJ Grant Helped Bet Shalom, a Progressive Synagogue in Barcelona, Offer Special Holiday Programming for Interested Individuals

Purim Celebration, Bet Shalom

Bet Shalom provided a series of special programs for Purim, Pesach, Shabbat, and other holidays designed for people who were studying in their conversion classes and others who wanted to know more about Judaism. Here are two examples:

Purim: Over 75 people attended the Purim celebration, which included a costume workshop and party for young adults.

Pesach: First, there was a class of 35 participants, led by a teacher who talked about the traditions of the seder. The organizer states that, “This experience was very meaningful for those who are not used to being in contact with Judaism from an experiential perspective. It also helped some people get more involved in the community and build bonds with the rest of the members.”

This was followed by the seder itself, open to anyone interested in celebrating and learning about Judaism, as well as members. There were games for the children and an opportunity for the families to get to know each other.

Why Congregation Sha’ar Zahav San Francisco’s Journey to Judaism Discussion Group is so Successful Year after Year

Artwork advertising Sha’ar Zahav’s Adult Education

Sha’ar Zahav, San Francisco offers a Journey to Judaism discussion group, as well as a Judaism 101 class. This discussion group explores issues that arise for people who are considering, are in the process of, or have recently completed converting to Judaism. Those with a Jewish parent, but raised with little or no Jewish experience, and who are interested in exploring their connection to Judaism, are also welcome to attend. Topics include questions of identity, community and family. This group is not an Introduction to Judaism course, but rather a place to ask questions and discuss issues with others who are also on this journey.

After ten years of annual groups the coordinators have learned that:

A minimum of 6 – 8 participants is necessary for the group dynamics to be effective

Of the six sessions, the group is closed to new participants after session 2 to foster the intimacy and confidentiality that makes the group work

Continuation of no cost barrier to registration has provided diversity and allowed for folks to explore with minimal commitment in advance

Beginning each session with the personal story of an invited guest who is a member of the congregation who has chosen Judaism is an effective teaching element

The mikveh visit demystifies this important part of the conversion process

Ending the discussion group with a Friday evening Shabbat pot luck increases the appreciation of ritual in Jewish tradition

Grant News

Congregation Emanu-El of Waukesha, WI received a grant for a 4-session course called “A Basic Understanding of Judaism.” The subjects covered were “How Jews view God”, “Holidays and Shabbat and Services”, “Jewish Ethics and Interpreting it in the Torah”, and “The Jewish Community and Israel”. Several participants wished the class had been longer than 4 weeks. The class was promoted in the local paper, the Jewish press, and on the temple website and Facebook page. For more information contact Cantor Deborah Martin.

Pictured: KI “schlep” tote bag (click to enlarge)

Congregation Keneseth Israel, Allentown PA regularly offers A Taste of Judaism® class. The latest class had 18 participants, most of whom who had heard about the class through advertisements in the local papers or the lawn signs surrounding the building. About half of the class said they would be interested in an Introduction to Judaism class. Last year’s Taste class had 40 participants, and 2 of those are in the process of converting. The coordinator said that participants especially liked sampling a different Jewish dessert each week. One distinctive take-away from the class – each participant received a KI “schlep” tote bag. For more information contact Martina Obenski.

Lawn sign for A Taste of Judaism® class offered by Congregation Keneseth Israel

Tidewater Chavurah, Virginia Beach offered a program similar to URJ’s Taste, entitled “Belonging, Believing, Behaving.” Rabbi Ellen Jaffe Gill taught the class through a Reconstructionist lens, emphasizing that there are myriad ways to be Jewish. One person who attended had recently converted but wanted to fill in gaps in her knowledge. For more information contact Rabbi Ellen Jaffe Gill.

Friends of Bnei Anousim is an Israeli-based nonprofit that just received a grant for a conversion program in Mexico for descendants of Spanish and Portuguese Jews who were forcibly converted to Christianity during the Inquisition and who wish to practice Judaism. For more information contact Yaffah da Costa.

Jewish Learning Lab, Montreal will be offering a year-long “Raising a Jewish Family” geared primarily towards people who did not grow up Jewish to help them live a Jewish life and connect to the larger Jewish community. The Jewish Learning Lab is a group of informal Jewish educators who seek to provide the knowledge that will enable individuals to choose the kind of Jewish life that’s right for them. The JLL works closely with other Jewish organizations in Montreal, particularly the Sylvan Adams YM-YWHA. For more information contact Rabbi Avi Finegold.

Recent Grant Renewals

• Union of Reform Judaism
• Joint Distribution Committee
• Jewish Federations of North America
• JHUB, Jewish Federation of Cleveland
• Temple Beth El, Charlotte, NC
• Rocky Mountain Rabbinical Council, Denver

Special Passover Grant Bonus

Pesach Celebration, Bet Shalom

NCEJ is offering up to a 15% bonus* for grants for programs geared to people who are new to Judaism to help them prepare for Passover. Examples include workshops on how to choose a haggadah and lead a Passover seder. ** NCEJ grants are designed to welcome new people to Judaism, and support programs both in the US and abroad. For details visit our website or contact us: Ellen Gerecht, Executive Director, or call 301-802-4254.

*For grants up to $5,000
**Seders do not qualify for the bonus.

Featured photo above: from Bet Shalom, a Progressive synagogue in Barcelona.

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The Jewish Enrichment Center in Chicago, an independent Jewish nonprofit, used an NCEJ grant to promote their Passover Book Fair and DIY Seder. The first part of the program introduced participants to formats and materials they could use to lead a personalized Seder. The Center also set up a display of over 30 haggadot. The event was publicized on Facebook and Instagram, as well as in the local Jewish federation’s online portal.

Tips for anyone considering offering a similar program:

• Advertising works! This was the first time the Center had a chance to market their program to a wider audience. Facebook and the federation portal were especially effective tools for reaching new people.
• Have handouts available, not just links to sources. For example, participants requested photos/artwork illustrating freedom to use at their Seders.
• Allow time for free-flowing discussion. Participants enjoyed sharing ideas about incorporating what they learned in their own Seders.

“This workshop gave me lots of ideas about how I can lead my Seder.”

– DIY Seder Participant

Contact Rabbi Rebecca Milder, Director, 773-234-9403 for more information.

Pathways to Judaism

Jewish Discovery Institute, in Newton, MA, offers the Conservative Movement’s “Pathways to Judaism” class at different suburban Boston locations for people who are considering conversion. An NCEJ grant helped pay for a flyer that publicized its programs. There were 50 students in this year’s class.

“The Pathways program has… allowed us to gain a deeper understanding of our respective backgrounds and the traditions we each grew up with. Today, we can confidently say that based on the content of this program… now have a clear and united vision for our future together.”

– Pathways Program Participant

What Worked? The colorful brochure was an effective complement to Facebook and advertising on JewishBoston.com.

Contact Rabbi Braham David, Director, Jewish Discovery Institute or call 617-219-9775 for more information about this program.

Introduction to Judaism Classes

Germantown Jewish Centre Philadelphia. An NCEJ grant enabled the Germantown Jewish Centre to expand marketing for its Introduction to Judaism class, using the Conservative Movement’s Goodblatt curriculum. For them, having one or two teachers worked better than a rotating set of speakers.

• Tip #1: Broaden the advertising and start outreach earlier.
• Tip #2: Create more intentional opportunities to plug the folks in the course into other synagogue programs and initiatives.

“For an aspiring convert such as myself, the Introduction to Judaism class has been an awesome and fulfilling experience.”

– Introduction to Judaism Participant

Upcoming Grant Program Spotlight: Holiday 101

Congregation Beth El, in Huntington, NY will be offering a program called “Holiday 101 – Celebrating Interfaith“, an educational 6 session program that will inform, teach and create discussion around several Jewish holidays and traditions. The program will facilitate conversations for interfaith households and help families embrace celebrating Jewish holidays together. Each session/class will be composed of learning about the holiday; as well as incorporate discussion of how to respectfully integrate those traditions into an interfaith household.

Contact Lisa Triacomin, Partnership Liaison at 631-421-5835 ext. 206 for more information.

How the JCC of Greater Pittsburgh used “Family Field Trips” to Connect Interfaith Families with Judaism

For the second year NCEJ gave a grant to the JCC of Greater Pittsburgh to enable it to expand marketing for its Family Holiday camps, geared primarily to intermarried families. There were 3 one-day family camps held in the fall, winter and spring of 2018-19: Shabbat on the Ark, Latke Bake and Take, and Shavuout. Each session consisted of numerous hands-on activities plus Jewish learning. The aim was to encourage the families to build a Jewish home and also engage with Jewish life in Pittsburgh.

The Model

• Each camp was advertised in the general (not Jewish) press (print and electronic).
• Each camp included family-centered fun experiential learning about a Jewish holiday.
• Each camp showed families how they could embrace Judaism.
• Jewish content was emphasized.

Program Summaries

Shabbat on the Ark immersed families with young children in the story of Noach and allowed them to connect with one another while experiencing a family-friendly Torah service. Families went on a boat ride, much like Noah boarded the ark. Most of the activities were animal-related, such as building animal toys out of paper towel tubes.

Hanukkah Latke Bake and Take took place at the JCC. Families prepared the latkes, played dreidel, and enjoyed potato latkes and sufganyiot. For safety reasons families were given the raw materials in reclosable bags to cook at home. Before leaving they all gathered together for music, singing and candle lighting.

The Shavuot at an Environmental Center camp provided an opportunity for families to learn about the meaning of a less well-known holiday, through Shavuot-themed PJ library books, station-based activities, and questions that related the receiving of the Ten Commandments to modern day rules.

Recent Grants

• Comunitat Jueva de Barcelona Bet Shalom, Barcelona
• Kehilat Birkat Shalom Israel
• Finchley Progressive Synagogue, London
• Jewish Learning Lab, Vancouver, Canada
• Sylvan YM-YWHA, Montreal
• Temple of Aaron, MN
• Temple Beth El, NY
• Congregation Ner Tamid, NV
• Temple Adat Elohim, CA

Articles of Interest

1. Syncing our Words and Actions to be a Welcoming Community
2. Serving Interfaith Families: Current Realities and Opportunities in Conservative Synagogues
3. My Very First Shabbat: Looking Back
4. Why My Introduction to Judaism Online Class Was So Valuable
5. Brandeis University Cohen Center for Modern Jewish Studies: Life Stages and the Needs of Interfaith Couples, Beyond Welcoming: Engaging Intermarried Couples in Jewish Life

Have Ideas for a Program that Meshes with NCEJ’s Mission?

If you offer programs geared towards interfaith families and others who do not identify as Jewish, NCEJ might be able to help you widen your audience and connect more people to Judaism. For more details, visit our grant page, or contact Ellen Gerecht to set up a time for conversation.

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The World Union for Progressive Judaism (WUPJ) Conversion Program in the Iberian Peninsula Attracts People of all Ages and Backgrounds

NCEJ gave WUPJ a 2-year grant in 2018 for conversion programs in the Iberian Peninsula. The program includes both online classes and periodic in-person visits, outreach, educational materials, lifecycle and conversion ceremonies. The program was promoted through the World Union’s network of Progressive Jewish congregations in Spain and Portugal as well as on their respective websites.

Russian-born Israeli Progressive Rabbi Alona Lisitsa leads the program. Thirty students have completed the program in the past two years and there are currently 15 conversion candidates in the new class – including four children. The current participants are from all over the Iberian Peninsula including Lisbon, Portugal, Galicia, Spain, and an entire family from Valencia, Spain.

Program Features Include:

• A new curriculum for children: For younger students Rabbi Lisitsa focuses primarily on music, storytelling, and a variety of experiential educational activities to impart the rich history of Judaism.
• Customizable classes: Rabbi Lisitsa has designed her conversion course to be accessible and welcoming to everyone who wants to participate. Some of the participants who had been raised as Christians never felt that Christianity felt “right” for them; eventually they discovered their own Jewish roots dating back to before the Inquisition. Her courses are comprised of both online group classes and periodic in-person meetings, allowing the program to be customizable for each person’s needs.

Rabbi Lisitsa’s program is coordinated with the Bet Din of the European Union for Progressive Judaism. The course meets the same standards set for all conversions in Europe, and rabbinic representatives of the European Bet Din participate in the final conversion ceremony to ensure that the conversion will be accepted by all communities.

At a recent conversion ceremony, Rabbi Lisitsa reflected:

“I cannot think of a more moving and meaningful ending for the long and challenging process of return and conversion for these candidates. This is a moment when Jews from different geographic and cultural contexts are united in prayer, in Torah, and in peoplehood.”

NCEJ is delighted to support the WUPJ Conversion and Outreach Programs in the Iberian Peninsula.

JDC Welcomes Newcomers to Judaism in Warsaw and Riga

In 2018 NCEJ provided funds to the Joint Distribution Committee (JDC) to expand programming at the Warsaw and Riga JCCs for families and individuals who wanted to know more about their Jewish roots. People were welcomed regardless of their background, level of knowledge, or observance, and given an opportunity to learn about Judaism in fun, engaging ways. As a result, participants were inspired to practice Jewish traditions with their families at home, as well as continue attending activities at the JCCs.

At the Warsaw JCC holiday programming helped newcomers to Judaism develop their Jewish identity. For example, for Sukkot there was a week of activities in the sukkah, including meals, classes, prayers, and workshops and at Passover there was a teen-run educational scavenger hunt.

The JCC is the focus of Jewish communal life in Riga, Latvia’s capital. Situated in a hip area of the city it is attractive and accessible to all, particularly someone who just uncovered Jewish ancestors or a non-Jewish spouse who might be reluctant about connecting with Jewish life. Through classes, workshops, events and celebrations, the JCC gives such individuals the means to gain Jewish knowledge and develop a Jewish identity.

The NCEJ grant helped the JDC expand and strengthen Judaism and Jewish life by funding programs that are welcoming to interested individuals and families in countries across Eastern Europe.

Conversion Program of Kehilat Birkat Shalom in Gezer, Israel

NCEJ has just funded a conversion program in Israel which offers a liberal, Progressive option for conversion. The program is promoted through the Birkat Shalom weekly e-newsletter and in the local newspaper. The program is also promoted through social media.

The program is geared towards making Judaism accessible and meaningful. NCEJ’s grant will result in greater outreach and options for those interested in conversion to Judaism.

Looking for Funding for Outreach and Conversion Programs?

If you offer programs geared towards interfaith families and others who do not identify as Jewish, NCEJ might be able to help you widen your audience and connect more people to Judaism. For more details, visit our grant page, or contact Ellen Gerecht.

Featured photo above: from the JDC Outreach Programs in Eastern Europe.

Photo above right: from the Jewish Community Center in Riga. The JCC in Riga reaches out to the Jewish and non-Jewish community through attractive events and programs which make Jewish life accessible and welcoming for newcomers.

Photo above left: from the Jewish Community Center in Riga. The JCC Riga hosted a mini-Limmud conference of Jewish learning and culture. The image is of a Havdallah ceremony that was performed at the conference.

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The goal of the evening was to reach people in their 20s and 30s who might not be comfortable in a traditional synagogue setting. Some of the activities, aside from the usual food, candle lighting, and dreidels, included an “Ask-the-Rabbi” booth, and an information station with printed literature about Judaism and a Judaism for Beginners class. In order to promote the event, Rabbi Patrick placed ads in Richmond’s alternative weekly (which has a reach of 79K readers) and on Facebook.

Rabbi Patrick wrote of the very successful event:

NCEJ’s grant will have a lasting impact and has enabled the Kehillah to:

• Begin planning a “Boot up” a Judaism 101 series which they are already promoting via social media.
• Create immediate interest from interfaith families in Jewish education for their children through their Family School (an innovative model of Jewish children’s education).
• Gain interest in conversion to Judaism, to the point that they had to add a page to their website to answer information.

A few quotes from the night:

“I’m not Jewish, but my wife is. It’s so nice to see things in this area that are open to me where I feel welcome.”

“I know I’m part Jewish, but don’t know what to do with that. This gets me interested.”

“I haven’t done anything Jewish for twelve years until now.”

Rabbi Patrick also writes: “No amount of words can express how wonderful our Hanukkah celebration was and the impact that NCEJ has now made in our lives.”

Chanukah in Carytown Photos

* Click to enlarge images.

Photos above courtesy of Kehillah RVA, Rabbi Patrick Beaulier, and celebrants. Thank you for sharing!

Have an idea for a program and need funding?

Give us a call or send us an email, contact Ellen Gerecht, Executive Director or call 301-802-4254.

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