NCEJ gave out an umbrella grant in 2018 to the Jewish Federations of North America (JFNA) for 10 subgrants to federations located in small to medium-size cities. The programs ranged from activities geared to PJ library participants (many of whom are intermarried) to discussion groups and holiday events for adults.

Family Fun at PJ Simchas Event, Raleigh-Cary, NC

Cities receiving subgrants included Buffalo, Indianapolis, Tampa, Chattanooga, Albany, Charleston, and Raleigh/Cary.

Here are some tips from them for anyone else considering a similar outreach effort:

• The “connector” model was a more effective way of reaching families than other methods. Federations relied on individuals with backgrounds that were similar to the prospective audience to recruit participants. The personal approach took more time than other approaches but resulted in higher attendance.
• Discussion groups offer an informal opportunity to talk about Jewish beliefs and values. The grant encouraged creative ways of reaching people who do not identify as Jewish and who previously had minimal interaction with the local Jewish community. For example, Tampa offered art and activities for small children while the parents conversed and Charleston offered monthly playgroups and holiday get-togethers.
• There is a market for introduction to Judaism classes, even in communities that have not previously offered them. Babysitting made it easier for families with children to attend, and collaboration with clergy of different denominations provided a more well-rounded experience for participants. Portland, Maine’s class “Welcome to Judaism” included trips to area synagogues.
• Discussions with people who are intermarried and active in Jewish life shows participants they can find a home in Judaism.
• Concrete education accompanied by hands-on-activities helps interfaith families build Jewish homes that work for them. In Orange County, NY a monthly federation initiative introduced families to welcoming ceremonies for newborns and other life-cycle rituals, along with details on celebrating Shabbat and other holidays. It also provided a place to talk through challenging issues that may be faced by families where one partner is not Jewish, such as “How can the non-Jewish family be educated and included in these practices?”
• People are receptive to learning about Judaism in a small group setting. In several cities the non-Jewish partner showed up for programs more often than anticipated, because they felt welcome. Many participants increased their engagement with communal life as a result of these initiatives, including becoming involved with synagogues, enrolling in Jewish preschools, and attending JCC holiday celebrations. They appreciated the opportunity to raise questions and have substantive conversations in a comfortable environment.

In a recent report, JFNA reflected:

“We are grateful to the National Center to Encourage Judaism for being our partner in this program. The funding helped us provide appealing venues, creative programs and enticing advertisements. Participants reflected how grateful they were to engage in meaningful Jewish programming that invited their families to be with us as a family in low-barrier and creative settings”

How the Pittsburgh JCC used “Field Trips” for Families to create an “on-ramp” to Judaism

For the second year NCEJ gave a grant to the JCCPGH to enable it to expand marketing for a series of 1-day  “Family Holiday Camps”, geared primarily to intermarried families. This year the focus was on Shabbat, Chanukah, and Shavuot.

Each session consisted of numerous hands-on activities plus Jewish learning. The aim was to encourage the families to embrace Jewish living at home and also engage with Jewish life in Pittsburgh. Feedback from program participants highlighted that families appreciated the opportunity to spend time together in a relaxed atmosphere while also being able to connect with other families and the larger community.

Program Example: “Shabbat on the Ark”

Shabbat on the Ark, held in the fall, immersed families with young children in the story of parashat Noach. Families boarded the Gateway Clipper for a morning cruise, much like Noah boarded the ark, and experienced a family-friendly Torah service. Connecting to the story, most of the activities were animal-related, such as building animal toys out of paper towel tubes.

The Jewish message was: Torah stories can be relevant in our 21st century life and Torah should be read in public settings with fun, joy and purpose.

Have Ideas for a Program that Meshes with NCEJ’s Mission?

If you offer programs geared towards interfaith families and others who do not identify as Jewish, NCEJ might be able to help you widen your audience and connect more people to Judaism. For more details, visit our grant page, or contact Ellen Gerecht to set up a time for conversation.

Featured photos: from the JCC Family Holiday Camps in Pittsburgh.